Direct Mail Marketing - How to Turn Your Mail Man Into Your Door to Door Salesman

Direct mail marketing is still one of the most effective forms of direct marketing today.
Many small businesses hire or recruit sales staff, the word get out (if they are not one themselves) as a kind of independent profession.

The purpose is to (in order to deliver your message to the consumer face to face or by telephone) by voice or audio.

However, with direct mailing to that same message to you so stuck on a postcard or sales letterand send it out to thousands of prospects and customers at a time with less effort.

Each mail piece is like a salesperson to provide forward your message to the client without getting tired, without fear of rejection, without a break, and all without delivering the threat of pushy salesman.

It is a four-step process to a successful direct mailing campaign.

Step 1: The Mailing List
The first step to a successful direct mailing campaign is the right to buyMailing list.
Consumer information is spread around everywhere these days, everything from the purchases you make on-and offline, in order to subscribe to the newsletters and magazines will be recorded by someone somewhere.

You can view a list of just about every demographic. Everything from age, race, gender, background, and income groups.

Make sure to have a mailing list from a credible source such as InfoUSA, to make sure you scrub a purchase and updateList.

Step 2: Choose your mail piece
What elements do you use the mail, often depends on the complexity of the offer and how much information you need to get your point across.
For a simple offer a postcard, as the least expensive to do this.

Postcards are impossible not to read and to surpass the need to try to open your e-mail because the message is already at the door.

It is only your headline, your offer and your call to action.

Postcardmarketing is a science all unto itself and there is a lot of flexibility in the creativity of postcard marketing.

If your product or service is complex to understand don't try to sell everything on your postcard.

Use it as a tool to offer a free "special report" that explains the solution that your product or service provides.

Sales Letters are another popular mail piece to use in your mailing campaign. Sales letters should be persuasive in Nature, but not over hyped.

Use your sales letter to your prospects, line by line, paragraph by paragraph Presell.

Step 3: Write the file
Identify needs your prospects, there are identifying problems, please explain your solution to explain the cost of not going with your solution, and why you or your company is unlike any other.
Start with a catchy headline a compelling offer and a call to action.

Step 4: Set up your service hotline or voice mail
As soon as you send your messagewith your call to action you will need a way to capture the leads. There are several ways to do this.

The easiest way to to set up a hotline, you can use a pre-recorded hotline message that instructs your prospects on what to do once they call in.

You can also use a live answering service however this is sometimes less favorable as more people would rather not talk to a live sales person and you stand a higher chance of people hesitating to call the number.

Step 5 Follow Up, Follow-up, follow-up

No campaign is complete without appropriate follow-up. When you place the order and e-mail address, then you should put your customers in an autoresponder loop. This is more effective than responding to them randomly by e-mail.

From an offline perspective, you can them a follow-up postcard campaign.

Send them thank you cause you do not forget cards, maps and transfer you to add additional bonuses on your site with your direct mail piece to return traffic.