Elements of an Awesome Postcard Marketing Campaign

If you do not want to waste your postcard printing budget, you must make sure that your postcard marketing campaign includes (at minimum) the following items.

A mailing list
You need a solid mailing list, at least a few hundred people before you even think about thinking, postcards. A better number in the thousands - many companies send postcards and other direct mail to at least 5,000 people at a time.

You can either use aMailing list from a broker or you can create an in-house list, which consists of current and former customers and people that you yourself have researched. If you do the research yourself, you should make sure that you only see your list of names of persons who have shown a kind interest in your product or service or a similar product or a service.

Check the list to make sure you have complete addresses, up-to-date information and no duplicates. Although postcard printing is one of theof the cheapest ways to market your product there is still no sense in wasting money by the same postcard to the people several times.

An eye-catching headline
Postcards have a distinct advantage over letters or brochures in envelopes - Recipients must have at least read part of your postcard to know they do not want it. This is why the headlines are so important.

Your headlines should be a sort of Benefits (leave the properties for your brochures orSales letters), it should be clear and it should be short. You need a few seconds to grab people's attention. Be sure to make your headline with colleagues, family and friends to test ensures that there is an eye-catching headline that clearly understand, at first glance.

An outstanding job
A tempting offer that is hard to resist, which brings the sales in the door.

Your offer may be a discount coupon, a free item or something that is not the actual product or a service. Acomputer store could offer one year of free Internet service with the purchase of a computer. Just make sure that whatever you offer is somehow related to your product or service.

A call to action
A call to action is often related to the offer. "Call in the next three days for 10% off your next purchase" is a good example. It's specific and gives a time limit to take advantage of the offer. By adding a time limit, you create a sense of urgency, which prompts people to take action when otherwise not.

Make sure that your call to action easy to understand and stands out from the copy surrounding it. Make it simply by responding to the information required in the vicinity of (eg list of web site immediately after the call to act when people visit your site want to).

For questions or comments about the article visit: Postcard Printing