Postcard Marketing Success Tips

Postcards may not be the most popular marketing tool in our modern high-tech economy. This is a shame, because they can be a very inexpensive way to generate website traffic and sales leads to ... if you do it right.

Here are 5 proven tips that will help you to produce powerful marketing postcards guaranteed a great reaction.

1. Make a Big First Impression

People always like postcards from friends and relatives. They may not alwaysCommercials. Make your postcard look at first glance like a message from a friend instead of like an advertising. It creates a warm and friendly welcome for your card.

For example, to use use the same typestyle and layout you to send a postcard to a friend. Use a date at the top ... even if there were something like "Monday, 11.15 clock. And also a real "from" name on the ground ... although it is not handwritten.

2. Get Right to thePoint

Postcards get delivered in a format that is ready to read. Take advantage of this benefit by providing the highest you the first to see what the readers. That makes them want to read the rest of the postcard.

For example, say your biggest advantage as a heading at the top of your postcard ... or make it the first item on a list of achievements ... or highlight it in bold type when they are in the text of your postcard.

3. Sell the RightThing

Marketing Postcards are most effective when they are used to generate Web site traffic and sales leads. They are less effective to close the sale because they do not offer enough space for an extensive advertising message.

Forms or sell your message to the reader in search of more information rather than trying to close the sale.

For example, are not much (if anything) to promote the latest information about the product or service you sell on the postcard. Stead,The major advantage (or services) offered by them. Then convince to take the reader on your Web page or any other measure in order to get more information from a source where you can visit the sales close.

4. Be clear and direct

They have received only a few seconds to grab the reader's attention and convince them to actions that you want. How to keep your message short and make sure the reader can be clear it with just a glance.

For example, you limit your postcard to only onefew short sentences with blank lines between them. Reduce several sentences to a short list to save space and time reading.

Always end of your card by the reader exactly what to do to get more details - and include a reason to do so immediately.

5. Stimulate Fast Action

Just to say, how is you get your readers to more information that is not enough. You have to react to them a reason for the now or many will put your postcard aside to do later... then deal with other things and forget.

Thus, they offer a reduced price, a special bonus or other benefit, if your answer by postcard for an appointment.

Postcards are not new or high tech. But that is no reason to ignore them. You can generate a lot of website traffic and sales permits leads to a very low cost.

Follow these 5 proven tips and you'll discover how to produce powerful marketing postcards guaranteed to create a largeAnswer.

Copyright 2007 Bob Leduc