Real Estate Postcards - The Pyramid of Postcard Success

How is it that some agents to achieve such success with postcard marketing, while others fail miserably? What is the "secret" of successful real estate agent via postcards of the fighting agents do not know?

The secret lies in the Pyramid of Postcard Success!

I developed The Pyramid represented what I've seen in real estate marketing over the years. My father is a lifelong agent, and I was heavily involved with real estatePostcards at work for two direct mail and printing company. To be sure, is the pyramid on the actual observations, not on speculation.

Declaration of the pyramid

Imagine a typical pyramid with the base in the ground and the tip pointing up. Imagine the bottom of the pyramid with lowest response rates "means. The base is broad, that is where most agents, much to their displeasure. Now imagine the top of the pyramid with the designation"highest response rates." The top of the pyramid is narrow and pointy because there's a relatively small number of agents up there ... an exclusive club, to be sure!

The Base is Bad

The base of The Pyramid (lowest postcard response rates) is where the largest number of agents find themselves -- whether they realize it or not. Why? Because it's the easiest segment to enter. Anyone can "join" this club, though I'm not sure you would want to. It's similar to playing a Sport or an instrument in this regard. There is never a shortage of beginners!

The Top is Lonely

We can also see that there is plenty of room at the top. That is because it takes knowledge, practice and perseverance to be reached the summit. Which is somewhat more difficult to achieve, the less people are actually achieve. Let's go back according to sport and music, there was only a Beethoven pianist, but thousands and thousands of golfers, but only one Tiger Woods. It takesPersistence to achieve the highest of any endeavor.

The goal is to Climb

The goal is therefore systematically climb the pyramid and find, to close the top as possible. This is where you will find a real postcard marketing success, at the top. Reaching the top means more return on marketing investment. It means that your postcards success in generating a good response. It means more customers, more jobs and more growth. It means that you are the Tiger Woods ofPostcard Marketing!