วันพุธที่ 27 พฤษภาคม พ.ศ. 2552

4 secrets to a brand experience

 When you create a new brand, it's easy to think of advertising executives sitting around a conference room, throwing ideas around caffeine fueled creativity. But often the strongest brand name comes from the addition of a little "fun" for their brand experience.

 Driven by the mentality of the Burger King, customers today want the company WegIhre time. Decisiones.Como want their own businesses, it is our Atak to te ensure that customers are prepared to your choice, our products or services is the best choice.

 These are the five secrets spark some imagination in your brand and creating a memorable brand experience.

 Secret # 1: Talk to your company's unique history

 Television has long been a part of our culture. CHenne guardiaano viewers of television stories about the characters, based on the UN-s. Remember, Brady Bunch song? It tells the story of a beautiful woman ... yesFor how to proceed.

 Now use the power of the story for your business! Share your story of the brand, it creates a powerful connection to their customers. They feel like they know. This is a history of painting colorful stickers, who you are, what the vision of what experience bleibtUnd Haelen Indeed, the company today. While MAsterkte of the story may not be as attractive as the Brady Bunch song, crazy fans love stories youit their favorite brands with others.

 Party Lite is a company that direct sales is a phenomenal job of weaving his mark in the history of marketing messages. Listen to the story of how this company began.

 "Mabel K. Baker, a young housewife, always Kuhgen candle for his friends. He hand dipped wax candles Bayberry plants plenty of Cape Cod From this modest beginning, Colonial sailing on Cape Cod. In 1973, Party Lite was establishedto the wishes of person HANNO ornament for the house, together with the growing need for additional income of the family. "

 Now you can not imagine sitting outside Mabel his eyes on the Bayberry plants in your garden! This is probably a Glühbirneverbringen her head when the mountain was harvested berries and candles for your bedrijfEnk more dear friends. A story like this makes you, as a Party Lite candle, which is always more than a factory product. In contrast, sonoottenere  hand craft a beautiful candle. Good story and a great country!

 What is your mark in history? Do you have a story to tell you how your company? It was a turning point in his Empresa in the form of the organization we have today?

 Secret # 2: Create a brand for coining the termfs

 Why your brand compared to the experience we already have? Kleenex, Xerox, the Federal Reserve and X are the companies whose brands have standards for the industry over the conditions  to describe a plot devised a copy, and deliveries.

 So, if you create a brand name?

 Marla Cilley, also known as "The superhero is a FlyDama organize mothers throughout the province. He turned his passion for Sauberkeit in a country known brand.

 How can I? By adding a little fun with their own conditions and philosophies. For example, Mrs. FLY last mean you love.

 FLY Lady fan knows that the lives of three rurchins.

 1) do not sweat the small stuff
 2) every day to laugh. Even if you're in you.
 3) Love, because there is no tomorrow.

 If you visit his website at FlyLady.net you think your brand is reflected on the empty names of the links: Why flying, flying lessons, fly-zones, the time expires, if FLY FAQ FLY Library, Join FlyLady Now Ask FlyLady and FlyShop.

 Secret # 3: Insert your unique brand of humor

 Humor has the power to a normal productionuct in a nice exrienza to the public. I recently saw a kommerzielleRed Stripor such as "The Great Beer from Jamaica, an extravagant unforgettable message.

 The spokesman for Jamaica smoking black dress and says: "Red Stripe - small bottle of beer Stubby ugly. If ugly people are next to a beautiful red stripes."

 He speaks of a man who sits next to him: "You sir, you say that I ugly?
 (Pause) You are very ugly! "

 The man who is a bit confused answer:"Well, I do not know ..."

 Portavoz hands him a beer and said: "This is Banda Roja".

 The man says: "Good."

 The spokesman said: "You're beautiful!" (Of course, so that only the light of that old beer "ugly is beautiful.)

 Spokesman says enthusiastically: "Red Stripe is the beer. Hooraaaayy beer!"

 The cheerful man, "Hooray Beer".

 The spokesman added the end, "says the good man ...."

 The point is that in May, as I have never heard of the red stripes BiervorVery funny commercial queEstoy sticks in your mind. Although we have no beer, that is undoubtedly the creation of business meetings in the rooms huisvestingNTS across the country.

 Here is a fun campaign to delay a new product or an unknown phenomenon in the country.

 They have so much fun shopping online at its website at:
 Http: / / us.redstripebeer.com / Media

 Secret # 4: Create your own P.asiZitate Fang

 If you "Inspirational quotes" in Google, you seethat offers 1,130,000. The courses are hot! So why not use the power of quotes and phrases for your business?

 Denkenn to the "Where's the Beef" Wendy's commercial. Is a series of ads that nice attraction in the whole country for himself, "Where's the Beef?".

 And to think that Donald Trump Your Fired! "I'm not sure that his teníaideaoder show" The Apprentice "from the street and the" thing ".

 By creating a warm words or  offer, find the words on websites, blogs, talk in the elevator, bathroom, writing on the walls and most unerwartet.

 Take a moment to step back and look at the reality of the brand of your company. With a little imagination can come from the purchase of your product or service in a fun, one of a kind of brand to their customer experience you will never forget.






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