How to Create Postcard Content

You probably wonder how much space on a postcard with all the information about your offer, your company and the benefits you have given over your competitors. Postcards must be very eye-catching enough to persuade their wording with the potential customers to contact you.

How was your holiday cards at the front of the business card is a very eye-catching photography and graphics have, but it must be a very eye-catching headline. It isimportant that there are simple, but effective. It is important that the text and image complement each other. For example, you want a 20% discount on all orders placed before 1 website February will offer. The front of the postcard could be your headline grabbers "20% discount on all website orders displayed in bold. You can put your website address on the bottom of the map. The effect is simple and quick steps to the potential customer to the map to know more about turnYour offer.

Conversely, the back of the postcard, the first side of the card could be that the reader has seen. The only difference between the front and back of the postcard is the address of the recipient is found on the back. Because the back of the card may have the chance to make a first impression, you may have the statement "The Louis Clock Company offers 20% discount on all website orders." You may also be a different photo or a graphic, a few bulletsArticle outlines the advantages of the Louis Clock Company, and the basic information about your website, email and phone number. You have given your potential customers just enough information to point them to your site and even if they do not visit your site, they have more information about The Louis Clock Company Clock for future purchases.

It is very important that your contact information visible on both sides of the postcard and it does not hurt to have theseInformation on both sides of the postcard. In this example, we have the web page clearly placed on the underside of the front of the postcard. But we also have the advantage of adding the address and phone number of the physical memory location on the back of the postcard. Make sure that the size of the contact surface information lettering is visible, whether it's on the front or the back.

Although postcards are small, they can have significant effects in a few words andattention grabbing headlines. The postcard is the introduction of you and your company to potential customers. Ideally, it will be enough curiosity for the customer to create contact with you.

Read more...

The Secret of Real Estate Postcard Marketing

What makes Realtor postcards leads so powerful?

One word: "unsolicited". This FSBO newspaper and online leads are always bombarded daily by agents who are buying these contacts for the lowest price, and the agents are dropping their commission below what is acceptable. If your own postcard to generating leads are exclusive, ie other staff out of the loop, and you will have bargaining power. Sign exclusive listing agreements because you are goodknown, popular and familiar. Not because yours is the lowest in the city.

Those who receive high visibility postcards with their prospects, from useful insider reports, animal postcards, holidays & seasons, customized real estate marketing postcards can leave positive and lasting impressions about you and your mediation at affordable prices that yield is a good return on investment.

Why do real estate postcards are very effective?

1. They areRepeat Affordable - Using Real Estate Postcards contact with interested parties is the key to branding your identity, your potential customers and to gain confidence. You want to think of buyers and sellers always first when they are ready to make a real estate business. A number of real estate marketing postcards just want this for you in comparison to a very affordable price to other media.

2. It's easy! - It takes a little time to reach thousands of prospects via real estate marketing postcardthanks to multiple vendors offering turnkey real estate postcard marketing solutions.

Use just listed postcards and just sold postcards to announce your most recent sale or listing! Actions speak louder then words! Even if your listing never sells due to your postcards you'll be surprised how many leads you can generate with this technique!

You should mail your postcards once a month and remember your postcards should be interesting enough that your prospects look forward to it.

Fortunately, you do not have time or energy for design and print your own postcards. There are several companies that produce impressive Real Estate Postcards, ready for addressing and shipping. There are even vendors who print, design, create a list, address, and mail them out for you! A company is postalrealtor.com their cards close to deadly effect.

Even if you have a do-it-yourself type and like the idea of softwaresuch as photoshop/adobe to design your own you can't go wrong with ready made ones. The trick is to keep your name in front of your farm area consistently enough so they begin you remember and trust your name! You should be taking advantage of every opportunity to brand yourself. With real estate post card marketing you can do just that.

Think of your real estate marketing postcards like an extra-large Business Card. The key is to include information that makes it easy for someone to contact you, such as website, e-mail, phone, office, etc. ..

Do not forget your "call-to-action" one of the most important factors of real estate postcard marketing is always your chances for an answer to your offer immediately. Some examples are: "Call today for further information" or "See us online" two of the most-requested actions. This in turn may sound too simple to point out, but trust me - I've seen postcards with no call toAction.

Start submitting your Realtor postcards once a month!

Get ready for some new leads. You get buyers and sellers interested! Can you see how this can increase your sales and deals? Remember, consistency is the key! Once a month, you must mail your prospects to think about how often your wife, you must ask ourselves thrown into the trash or as often as you please your man? How to kill any other kind of advertising / marketing, it is not a 1-shot-1 deal. MoreYour greeting cards are often better will be the outcome.

Read more...

Is Direct Marketing an Option For Your Business?

If you increase a business owner who still employs never direct marketing strategy in your business, you need to rethink what you're doing. This method involves the use of mail, e-mail, telemarketing, direct response advertising and marketing strategy. All these things make an enormous amount of business for you and the wonder is that the results of your campaigns are easily tracked can.

Before you decide to add direct marketingTheir strategy, you will want to consider a few things. The first concerns the cost of each procedure. If your products have a low price, you will not want to send mailings, what you offer. However, if you sell homes, spend a few hundred dollars for a mailing is not a problem. Only a sale of these items would earn several thousand dollars more in return. The prices indicate what products you sell, must always be a consideration in determining which method youuse.

One of the cheapest forms of this type of marketing e-mail marketing. All you have to do is take a lead generation system into your website. Follow-up on every lead with a few e-mails. It costs something, and if you include a special discount for returning visitors can see your profits now go out with this method.

Another major advantage of using this type of marketing is that you can narrow in on your target audience by geographic region. This works really well for some companies, such as real estate, for example. However, no reduction is not when you sell your products worldwide. Choose a great city and reach your target audience by using some of the different techniques.

While this type of advertising is not for everyone, you do not find it, not because the methods do work. It is usually the entrepreneurs who simply unaware of their options, or they simply do not have the motivation to want to run their business succeed. DirectWork> Marketing wants, but only use if you actually.

Read more...

High Response Marketing With Low-Cost Postcards

Postcards can drive a lot of visitors on your website, generate a flood of new sales leads or produce a wave in a business you want. And you do not spend much time or money on them ... When you apply these four little-known postcard marketing secrets.

Postcard Marketing Secret # 1: Keep Your Message Very Brief

Do not try to close their sales with postcards. You do not have enough space to make available all information necessary to close sales.

Instead, explain briefly the major benefit (s) they offer the reader's attention to win. Then focus on motivating them to get detailed information from a source where you can close the sale. For example, you send them to your site, or enter a phone number to call.

Postcard Marketing Secret # 2: Design your postcard look like a message from a friend.

Most of the postcards I look like an ad in a magazine. But when a> E-Card looks like advertising, people react to it as advertising. You do not pay much attention to itself.

Instead, you create your postcard look like a brief personal message from a friend. This attracts attention and lures prospects into reading your postcard ... even though they realize it's advertising. It generates a lot more replies than postcards that look like an ad.

Postcard Marketing Secret # 3: Keep yourself out of a solderPrint

Postcards that look like a personal message very inexpensive to print. For example, are 2 ways to do the job on any computer with a printer:

* Printing on plain postcards (no printed lines) 4 x 6-inch index cards. Cost: about 1.5 cents per card.

* Print 4 postcards at a time on 8 1 / 2 x 11 inch sheets of standard index cards. Then, cut the leaves, cut into quarters. Each postcard is 4 1 / 4 inches high and 5 1 / 2 inches wide. Fees: 1Cents per card.

Tip: In the U.S. you may postcards to send by first class mail for 23 cents when you're at least 3 to 1 / 2 inches high and 5 cm wide, but not more than 4 1 / 4 inches high and 6 cm wide.

Postcard Marketing Secret # underestimate 4: Do not the meaning of your mailing list

You can generate a high percentage of responses by your postcards to prospects likely to be interested in your offer, and have proven record of actionson offers that interest them.

For this reason, postcards to generate a great response when you give them to your existing customers. But how do you find new prospects with the same properties 2? Here are 2 ways:

1. Rent the customer lists of companies that are not your competitors, but who sell their products or services to the same target market.

2. Rent the paid subscriber lists of magazines and newsletters read by prospects in your target market.

You can eitherLists through most mailing list brokers.

Next time, if you will, to a flood of traffic to your site or a flood of new sales leads to generate ... Message postcards. Apply these four little-known postcard marketing secrets and you will be a great response, without producing this much time or money.

Copyright 2005 Bob Leduc

Read more...

The Evolution of Marketing

Marketing certainly has its roots in large and expensive campaigns to reach as many people as possible. Helped to develop this type of mass marketing corporate branding, but was completely oriented "products and treats all customers as if they have the same needs and buying habits. Compare what are the direct marketing people now, with target marketing, relationship marketing, permission marketing, event-based> Marketing and even location-based marketing.

It is interesting to see how effectively these different development strategies.

Mass Marketing - The goal here is the largest number of people and reach Hope you are interested in your products / services. Mass marketing using mass media like TV, radio, newspapers, magazines, posters, etc. This type of marketing (was marked) with big budgets, the national campaigns and verylittle actual data to measure marketing effectiveness.

Direct Marketing - Marketing Mass was reversed when the direct marketing began to direct to consumer (including direct mail, telemarketing, etc.). This new development (to 1960) was also the beginning of the test marketing to gauge the effectiveness of each campaign.

Target Marketing - Shortly after computers became widespread,Marketers began collecting data about who is buying their products and why. This on the direction of their advertising strategies, directly opposite the consumers who obtain most of their products. This segmentation of customers and prospects according to their demographics, age, income, etc., divided

Relationship Marketing - Many companies recognize that it was simply sell it profitably, "more for each customer," as it was to "sell more customers. This(to 1990) led marketing strategies geared to customers as individuals with information tailored to their unique experience and my preferences. Of course, this requires a lot of data about customer behavior, profiles, etc. to the start of the development of new business models told CRM applications, and marketing automation tools.

Permission Marketing - As consumers began to bombarded with email spam, many companiesrecognized the benefits of spending more time marketing to consumers who have specific interest in your product / service and (effectively given) have shown the permission to market to them (in a way they want to put on the market be)! This happened most often when consumers type (ie registering your e-mail address) to download product information or to receive a newsletter. Personalizing The importance of good customer data with your marketing is critical, as these prospects may express their consent to be removed at any time (including opting out).

Event-Based Marketing - Imagine someone just their personal information and downloads provided information about a new resort. This event triggers a marketing tool to send targeted advertising offering that is customized to date, informative and useful. Any potential gains. Consumers receive something that they actually look - if you want it! This type of> Marketing is strongly linked to the Internet and is based on good automation tools.

Location-Based Marketing - Now that cell phones have Internet access, and they have tracking devices (GPS Locator) is embedded, we can expect to support mobile advertising based on the spot. Based course will be personalized and permission to leave but you imagine working for the lunch, and you will receive an SMS with "2-for-1 Lunch Specials" at the restaurants in your immediateRange. Over time, the system also realized you prefer Chinese over Mexico, etc.

Take-aways from this marketing development ...

Mass marketing is moving to Relationship Marketing
Only a few major campaigns to attract Customized Many campaigns
Product Focus moves to Customer Focus
Short-term revenue moves in Long-Term Customer Loyalty

Resources ...

The CRM Handbook - great book on the CRM implementation, especially read Chapter 2(CRM) in marketing

Post from BNet about Broadcast Marketing and why it does not work anymore.

Read more...