Marketing Strategy - Double Your Client Base Using The Two Step Approach

What do you think the biggest mistake that most companies sell, the person to person to make in advertising?

My belief is that it uses the wrong overall strategy.

Most companies that sell to an advertisement with a one-step approach. Make an ad with the immediate aim of new customers. When the first call will not lead to direct business, which they often scrap it all together.

In my opinion, that is a lot to ask from a single ad and a terrible waste of thepotential business partners. Especially when you see how pathetic and predictable most advertising is. (Just open your phone book if you want to see what I mean)

A much more profitable strategy for the advertising prior to a two-step approach. This method is not new. Direct marketers use it for years. They learned that it is much easier for people to raise their hands first, and say: "I am in this" and then provide the sales piece, not only to take interesteach with a sales piece. This approach is much cheaper and more profitable.

So instead of asking your ad for the reader to direct customers, they gently push your views with small steps in a comfortable non-threatening way, moving to convert. With the aim easy to always have their names and contact information.

Once you have that, you've done it. Rather than knowing a chance to sell them to your ad, you can now follow up as often as you likeDollars are spent, like a high-powered rifle on the prospects who really have an interest in what you offer, rather than the typical shotgun oriented approach.

So, you ask how I get them, raise their hands and to me their names and contact information?

It's easy. Refuse to make them an offer, you can not.

The best way I've found, is free, very useful information that they can not get anywhere else to offer. Suppose, for example, a landscaping contractorwants, the prospects for building a gazebo would be interested in goal.

By offering a free report as "how the value of your home with landscape improvements" to know the views of the peaks of interest and automatically assume that they in what you offer that are interested. If this is done in the right way can increase dramatically, the number of leads you receive.

Once they have the free report that you have yourself as the expert and can continue to follow up with requestedthe prospect until they turn into a client. The follow-up should be as low pressure provides additional information, free quotes and analysis, etc. in the position to offer service to your community, as local experts. They should not be afraid to ask whether we can help them, but you should never do not beg. Hold down the "expert" attitude in mind.

By using the two-step approach, continually building your database, and regular follow-up, offering not only business, for the rightbut now you will be planting a crop business, bring a rich harvest for the coming years.

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4 Ways to Reinvent Your Color Postcard Printing

Color postcard will be printed more and more popular as a marketing email format materials due to its attractive design and a simple postcard. The postcard, as the name suggests, is simply printed a card with the stamp, it can even be sent without an envelope.

It has a full color front and back with a printed copy of your marketing, your recipient address, and postal stamps. There are several ways to design yourTo distinguish> Postcard from those of other companies. Simply innovative design and using your card formats with these ideas:

1. Standard postcard - the standard postcard size sold in most souvenir shops, the 5x7 inch postcards.

• This is the traditional postcard format that customers are familiar, and is available to companies that are established itself as a brand of conventional and reliable. And because collecting postcards is one of the most popularHobby in the world, you can have your postcard printed fit most albums card.

2nd mini-card - you can have your postcard printed in the smaller 4.25x6, making it pocket size and easier to carry. And because they are cheaper to print smaller maps and by mail, the cost is also easier on your pocket.

• This is the perfect size if you can your postcard with the production of a voucher, the customer still your pet shop for a discount. It can alsoused as an invitation to an event or a discussion forum. The small size makes it easy for your customers bookmark your event literally and figuratively.

3. Extra Large Postcard - If you want your postcard to themselves out against a stack of bills, letters and other direct-mail advertising, print it in larger sizes. You have the choice between printing in various sizes from 5.5 x 8 inches, the 6x9 inch, and the extra large 6x11 inches.

• The large postcards give an impressionthe urgency of the size of sticks out and jump on your customers. This is perfect for the promotion of events, parties, product introduction, and apart from your temporary promos.

• When advertising for a younger audience, design your postcard large as you would a small poster. Your customers can decorate this postcard as a pin-up in their cork boards, for their notebooks, scrapbooks, and even designs her an extra large bookmark for their great planners.

4. FoldedBe postcards - printing company, you have to fit your oversized postcard to something that looks like a greeting card.

• The folded card is best if you need to copy the extra space for your advertising. Have the gap Fold the card in the form of bars or areas that you can use to organize your text. You can use the lower half of your marketing message, and use the less prominent upper part of your fine print.

If you use your cardDesign in mind that one way to make it tailor-fit your marketing need to innovate. Color postcard printing is a flexible advertising, materials that can with a little creativity you good results.

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Postcard Marketing Ideas That Will Increase Your ROI

Postcard printing is very popular with many companies because of the high return on investment (ROI). You pay a little to get postcards printed and sent by post, and you get back more money in sales than you spent to produce the cards out. Pretty straightforward, right?

Yes and no. You can not just a slap in the design on a postcard and send it out. You have to think about it is to be taken. Here are some ideas to think about before you a postcard marketing.

More equalBore
The more information you put on your card, the less likely it is that it's going to get read. Postcards are one reason for small - they wanted to contain only limited amounts of information! If people are going through their emails, they will not want to just 5 minutes of their time to read about your product, especially if they have never heard of it. Use your card as a lead generator, and also just enough information to get the interest of the people.

Keep track of howYour greeting cards and work
The great thing about postcards is that you can track the success of your offer or coupon. You need to get your offer redeemable only by the fact that the buyer bring the card into the store and the presentation at the checkout. You can post cards with special codes that correlate to print a particular demographic area so you can tell where your customers reside. Or you can color code your cards according to another feature, such as age or income, so that you know what kinds ofCustomers are more likely to respond to future offers. You can also find out your ROI tracking facilitates the postcards.

Postcards can be an insidious way to a sale known to your customers
Instead of seeing an ad in the newspaper, where your competitors are there, you can do something secretly send a card announcing a sale to your customers. This will only know your customers, if you'll be having a sale. Your competitors can not compete against something they know nothingabout!

You do not always on the postcard-mail
You can hand cards at trade shows or hang on bulletin boards around your community. You do not always have them mail.

Use MiniCards
Mini Cards (minicards.com) are another option for postcards. These are business card-sized cards, you can hand out or hold up your sign. These are even cheaper than the regular size to create postcards and they are more likely to be kept informed, as they easily fit intoa wallet or purse. What now has to make MiniCards standardized, so it is easy to try them, without having to spend much time on design.

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Landscape Postcard and Flyer Mailing - What You Must Know!

Landscape flyer printing is a highly effective advertising medium for many reasons, so if you are not yet got around to discover the benefits of this solution is very advantageous advertising is now your chance to learn more about this method and how it can help you.

First, before you have more on the advertising method itself, it is a question on his mind above all: Is it cheap? Yes, landscape flyer printing and postcard printing is one of the mostAdvertising cost-effective solutions now available. One of the main reasons why people consistently choose a postcard advertising that your company thousands in advertising costs in both the long and short term saving.

Okay, so we know, postcards and flyers mailing is cheap, but it's worth it to use? Thousands of people flyer printing and direct mail distribution consistently on their products too much success. It is actually aone of the most effective and least expensive advertising methods available today for use by both small and large companies. Just because it's advertising a cheap method that does not make it less powerful, it is still a very effective and useful advertising strategy.

I have other cards, looked simply awful to see. How can I correct it? A professional, hire help. Do not be afraid, a little more money to spend to get your landscaping flyer right now printed. AUnder standard postcard design will be a negative impact on your business to have as a positive. It can save a few cents, but now it is in the end cost you much more later. Get your postcard design right the first time and see the dramatic increase in sales and future customers for your business landscaping.

What if it is not as effective as it should be? "There is no reason why your postcard mailing campaign will not be 100% effective, soas long as you ensure that you look after it properly. This was a professional designer with means to plan your delivery from close range ordering in bulk and in advance so you do not miss that someone with direct mail and sales methods.

Can I Trust Printing Company to do it right? "Provided that you are recruiting the services of a professional print shop, there is no reason to doubt their expertise in designing and printing your flyers landscaping. Many people make a fewvery common design mistakes that result in an inaccurate time job, but this can easily be avoided if the time, talk with your printer to take.

Find out more about their printing requirements such as resolution, angle measurement, color intensity, and what you can do to make sure it prints exactly the way you want it. A good print shop will be raised all these questions clearly and accurately either on their website or in their portfolio. You can alsounnecessarily when there is something that you do not understand about your project or the printing requirements.

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Harness the Power of the Testimonial in Your Postcard Mailing

Want to power your next mailing a postcard?

Then go a step beyond simply say, what did your audience your real investments for other companies in the past - you have your customers, they say.

No, you do not need to call your former customers to prospects to win. Instead, use the powerful direct marketing tool, called the witness. If you've been in business long enough, it's easy enough to ask a satisfied customer to write a few sentences (it reallydoes not have any long as this one), as they benefited from your services.

A genuine, honest and convincing testimonial from a satisfied customer is much like a picture - it is worth a thousand words.

You can try to persuade your audience, until your pen runs the ink starts that your service is worth their time and energy. But, honestly, you have a vested interest says to people that - you want to make money.

On the other hand, a person who is volunteering her verypositive experience is much more convincing. I have some direct mail for products, which is otherwise seen as two or more of the page references.

You can witness this a clever headline. "If we let our customers speak for us." "Our customers say that it's much better than we ever!"

The point is that your message will have a greater impact if you add a testimony that praises your services.

Your next question, no doubt, just where you make these products. You cantruly believe that one area of your postcard is simply better than another. Well, as far as direct marketing companies now can tell from research, a range is not really any more effective than others.

If you think you have no place on the message side of your card, look forward. That's right, the area which is reserved for the address. Why not a short testimony or two on the front.

When I was a copywriter for a nutritional supplement company, weroutinely to testimonials on the front of postcard mailing, we would be transferred. And I must say that our cards will receive an absolutely outstanding response rate! Of course, if they are caught, where, on the other hand, how well it only increases the effectiveness of your marketing campaign.

Testimonials Tell your audience that you have already done business in a professional manner. More than that, showing that they, the audience that you just do not generate hype.Anyone can send you a postcard saying you can buy your house in 48 hours. But not everyone can not in reality. If you have a customer - or two or three - you can say to you, then you have to overcome their initial, innate shyness.

So, you should include one or more certificates in your next postcard mailing. If you are prepared never before with them, except for an increased response in the real estate investment campaign.

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7 Postcard Design Tips to Connect Emotionally with Your Customers

The postcard design makes it a big direct-mail marketing tool that lets you keep your communication open with your customers. With an appropriate and sufficient design, you can successfully relay clear messages, establish your brand identity better, and your company bring to life, among others.

Emotional reactions with creative designs

More than that, you can use your postcard design to create an emotional connection to your customers, theforms the basis of brand loyalty. If you see your company as part of the way your customers 'of life, you have an opportunity to find their own way to your customers' of life in connection.

1. Use images to your products as part of your customers.

When customers think about buying their products, they think about what is in it for them. If your customers think about purchasing a product, what they are thinking about ways they can use the product in order to improve theirLife.

2. Photos and graphics to tell stories quickly and eloquently about your text.

Make your present problems of the customers, to the possible use of the product and present them in pictures. For example, jewelry can be found in a shelf like a fortune, but if it is displayed in the hands of a loved one is invaluable. Use images to use the power of suggestion.

3. Talk to your customers as you would a friend.

Make your Postcard sound like an enthusiastic friendIt tells of a large shopping mall to find, instead of a used car salesman. Avoid hyped up words that set too high, do not meet expectations.

4. "Break-though developments" child prodigy "," new and improved "These words sound important but mean little. Worse, they raise the red flags to keep the customers than on the defensive.

5. Simply tell your customers a clear and simple terms what they benefit from your products or services. Use bullets and numbers onYour text fluently.

6. Postcards Design as a mini-poster.

Collecting postcards is one of the most popular hobbies in the world. Tourists gather to buy postcards as a souvenir of their trip. There are many groups are also open, where disseminated postcard swapping. You can use it to ensure your colorful postcards in an attractive way to design your postcard be kept and even replaced.

7. Create powerful postcards by an efficientImages.

These are often photographs, digital art or graphics that open to interpretation and invite the customer into the conversation. This ranges from modern to contemporary styles, the multiple levels of meaning house and fascinating. Postcards, finally, are more than business or marketing material.

The problem with most ads is that they are stuck in the bottom row of treating customers as mere statistics in their ledgers still further. As a small businessOwner, you can get involved individually with your customers and try to personalize your services.

You know your best customers and you can to connect them in an intimate way. Send out postcards to her birthday, to get to know the value of a personal relationship and extend courtesy by postcard. Have built to translate all this and your postcard design in the writing, the emotional connection that your customer relationship for the long term.

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