Technical Sales ... What works and what does not for the repair of PC companies

Here are the techniques that I have, or how he is down, what works and what does not work and why. Events at different ways of advertising for new PC companies to avoid. I also learned different types of advertising that success, May you never heard, but marche! There is much to read here but not everything I arrepentirásLeer tone. Do not make the same mistake I didwith trial and error. I'll show you what works. Enjoy!

 Press Releases

 I have a small graphic design (such as a graphic designer for many years), I have a good screen, and not a reality in the local newspaper. People are always looking for a decline. And every hatvon IT problems. Therefore, only got flooded with the business outcome of the display. No! I got a call from my work. I have the ad in the local newspaper (in ons big city newspapers), which at 33,000 households and a larger readership day: Sunday. The ad is shifting Computer Professional Design Tune-Up announced that he is doing them a discount of 69 $ 49 $. They were sauver $ 20! It was incredible! PeMais I had only one answer. Why? What have I done wrong?

 LijdenIk was forced into a horrible, red edge. That is huge! In support of this ad that I, my ad was for a paar other ads (non-business) and ice tomorrow coupon limit for him.

 The display has all the elements of a good coupon. It was a great thing! They were $ 20 s Wirtschaftur prixou normal (this is the best free - a value of savings). They had to act now (call to action) because it was designed for a limited time and the duration of two weeks. People are graphic in nature and the image of the computer and the words "Computer Ayuda! The representation van persons affected by IT problems. The title is bold and strong, the rest - so you do not see Genset not read and speak directly to the people a slow computer (every computer has a slower pace). He explained in detail the title with a subtitle. There is also creating a guaranteed increase in speed. You can not fool with a screen like this, right? Well, I did it. I do not think the ad is wrong and does not work. I thinkI notice that people did't look.

 If you can prepare for any type of advertising that the market for tests in the first place. Is it an advertisement, a website (or page), direct marketing (such as mail, brochures and ads in e-mail, etc.), deis tested on different types of people to see how they react and their answers. In the case of ads, I have this ad to different people and answered the ad. I would ad a  page with other ads, wennmilares and received replies from people looking at the whole page to the side and asked me what distance. Where to forget all the good plans? That tells me that if my ad is highlighted in a newspaper, including all ads.

 In my case, simply a response to my "big" proclaims that literally buried with other ads that seem similar to me. In fact, Ware is not my ad on a page, orwithout others, but 'hidden' in a series of pages that have no connection with what is offered, or computer, or even history. .. nothing! People who are looking for my kind, do not see my advertentiede and that is the lesson that your ad for your potential customers do not or a promotional offer! Trials and marketing.

 Then came my ad had ichmeine woman and a report pilui find my ad (research after the closure of de ad appeared ... too little, too late). He had two times more than the newspaper, from side to side (and this is a small town newspaper) on my ad (and they knew what to look for and what is perhaps dead). As potential customers have in my ad to find not even know what to study? Not!

 Remember how ça ... If you want to sell parts of the motorcycle, your ad in a magazine for the motorcycle. You quepensar client. A customer wil parts of the motorcycle, so they should go? For the locations that sell bicycles and accessories, the groups, with the motorcycles, magazines aimed at the mass of the motorcycle, forumsen websites, with the motorcycles. You may or may not in the newspapers look and Wurm each side quelqu'un sold as parts of motorcycles. It is probably fair to say that a person, the parts for motorcycles are not the pages in a newspaper article, looking for parts for motorcycleand. You can browse through the viewfinder is the only place in the newspaper that the part of the opinion that the places that sell parts of the motorcycle, and what would dhij field of business newspaper and / or classified. Therefore, if you are in the entrepriseou selling motorcycles parts, you want a show where your customers expect from a list of parts for motorcycles. Set your display only sections. You do not know where I am yne (in the middle of a lot of it) because I have a good thing.

 So if only the eyes in your head, here is the essence of what I would say ... by placing a display in the PC repair your local newspaper, the lijstING services for companies in your region or in the correct classification of items, where people wait until the nature of the service. Take a test: Do a little people know where to find in your local newspaper, where necessary, repair of PC Help. To say that your computer is very slow, and they need help before thethe rest of the hair, if you use the newspaper. Contact with at least 10 people. And whatever the majority, ie when the ununcia (no matter). If not, Sieez lose your money. Remember to always think about how your customers.

 Word Of Mouth ADVERTISEMENT

 As I looked at the customers, because they're always a little for the guests, I have a lot of advertising by word of mouth and references. The instructions are in gold! When you call or stop and checkar the problems you already know that they (your friend or family member), and you can name someone who has, as well deDeur! If your service is a good thing for his friend, is good for them. And as the name of your friend, if you friend.

 One possibility before DEA clients that you are fully with the work that they feel, and they see a significant improvement give them a sheet of paper and a pen and asks him to write up to 3 friends or family, in profileterén detout had done. Most of the time will be fun to change the name, if you are lucky power. If you do this in each item in your business snowball! This is the best way a company has a good job and a good reputati with a network of people who they meet customers, sealed with the seal of approval. No better than that!

 Yellow Pages ADS

 Yellow Pages ad is a bonn echoes, but not spend USD smell and the largest colorful ads, with allle species, the mother maiden name, the history of your company price, etc.. You need something more in the list (just across from the other guys a bit). Your ad should listael your company name, address, and phone services. One thing that helped me, my business is competition, we offer free pickup information. Or people who do not or do not know how the purchase of cable clutter on your computer, for fear that it never again to register. I offer a free verzamelingComputers where I come and work on the computer on the right side, or too loose and back into my business to work. And when I returned, I soltarque on the outside of the door, I go to the back of the hook and everything for them. This is not only an advantage for them is my eStandards conmigo competition (in a nice window, waiting for companies in the door), but also shows that really helped me to repair uwComputer and now works better and work. It is a factor for peacee and credibility to win.

 In a Yellow Pages ad, you can try a number of sales, but we have important things to do, and talk to vnsere site website for full details. This is your website and you can complete the measure and how you can help. You spend $ 100 or $ 500 per month for a story, it may charge a websitee.

 Here is my Yellow Pages ad. I $ 50 per Monday

 (Your logo)
 • PC Tune-Up
 • Small Business Networking
 •  Wireless networks
 • Troubleshooting and repair of PC
 • Custom Built Computers
 • UpgradePC
 • on-site assistance
 • Microsoft Certified Techs
 • Design and Web Hosting
 • provision of computers
 (Website address)
 (Address)
 (Phone)

 BROCHURES AND BUSINESS CARDS

 Of course you need something from the customers and prospects. You must UNBedingt a brochure and business cards, not to remove or punch cards that your local store approvisionnementtion and iDruckenon your inkjet printer! Brochures, business cards, are sometimes the only thing potential customers of your business. Now you can work outside the home, but you do not want, what you do. When you have a large IT company in the management of their equipment needs. A bus.cardarte of work in the wine cellar is not to say. If you have a credibility not Pasar some money and receive brochures and business cards.

 Would you like a good design (designed by a professional), with confirmationiging ink business cards, and a color (black and white, no business cards and brochures). If you use the funds in the amount of business cards and brochures, booklets, white or ivory, the brightness (such as 70 # gloss text). You do not want it uitieht if you copied flyers. It has been demonstrated that the addition of color to their constituents, your comments are much higher than black and white.

 And, for business cards, brochures and (same color and print) is aimed at potential customersat that same moment, and there is no basement in the operation (s) are described. The appearance and the perception is. And their marketing material, as you want for your customers. Skipping no corners, hizal not spend more money to the hard way. Trust me!

 If you want the rest of this article, in the form of a 15-page "What is the marketing and what not ... PC RepEmpresas air, and the means of the PC business, a company in the We repair PCb content filled step by step how can I, and many more can be found http://www.LapeerTechGroup.com/businessplan. asp for all detailslles.

 ฉ Copyright 2005 Lapeer Technology Group www.LapeerTechGroup.com

 If this article for a publication, you can do if you're not the contents, and the labels remain.

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7 marketing ideas to expand its customer base and benefits

 Copyright 2006 Joel Sussman

 How to capture people's attention, arouse their interest, price limits of their needs and encourage them to act? Answer four parts and has correctly identified the secret of success in sales and marketing of your company or your industry. Each company, however, the possibilities are many and varied Comofi the expansion of marketsniche products and services, marketing and development of our culture. Although not all inclusive, the list of priorities and small business marketing tips can help small businesses in a path of faster growth.

 Marketing Tip # 1: Getting the trust of our customers. Customer indecisiveness, skepticism, indifference or confusion between sales belangrijksteis killers in the business world. It's up to youprovas Ietta experience, quality, reliability, excellent customer service, and / or the value of your potential customers for their confidence. If it was not clearly the advantages and good reasons to do business with you, then who will be reluctant to commit and the sale will go to your competitor.

 Marketing Tip # 2: enter the public consciousness of UWS with a kind of integrated marketing. In other words, how the public Sasu you better vostratégieare likely to achieve brand recognition, credibility and a greater exchange of Mercado. Effective marketing is partly the result of exposure of the group its name and its outlets (unique selling proposition) as often as possible (frequency) and in many ways as possible and profitable as possible.

 Marketing Tip # 3: The tension, both in print and in person, is contagious (and I do not speak of redemption of excLamat addition, nequelques sentences! This undermines their credibility.) If you believe in the depth of their services, your company, Yuste, when the prospects of their selection in the attitude and passion, he feels confident and optimistic about doing business with you.

 Marketing suggestions re # 4: Purchasing is an emotional decision. Educate their prospects good feelings about your company, its business relations with them, and how they can improveimprove their living conditions to solve their problem. Make sure that at least as important in the selling process by focusing attention on the characteristics and performance.

 Marketing Tip # 5: dispel mistrust. Gaining the trust of potential clients and feelings of mistrust, biedtga satisfaction guarantees, customer testimonials, references, and combining the known and respected organizations like the Better Business Bureau, the Chamber of Commerce and industry associations.

 Marketing Tip # 6: the imposition of a term. Against one of the biggest obstacles to closing a sale known to mankind: the report. For the natural tendency of man to deliberate, delayed and delayed, it is often necessary to inject a sense of urgency into your ads, sales presentations and marketing messages. If the supply is reduced or increased prices at the end of the month and what isnecessary to set a deadline or an incentive for their motivation to act now.

 Marketing Tip # 7: Create a marketing firm to identify and exploit their strengths and opportunities. Your strategic plan should take into account factors such as the weaknesses of his coma (a ª possible solutions), external threats (competition, economic factors, etc.), your marketing strategy (products / services, promotion of the objectives, price, distribution and decision making), the media and ancheacquistare budgets, analysis and goudronget (know your customer).

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3 full effect of losing customers

 1. Let them update
 Yes, the reference has stolen millions of dollars into the pockets of entrepreneurs like you. The more he was on his client, the less they open their wallets and hand over the money you have Horten.

 Here's how it works ... First, the customer leaves the store without buying. Secondly, the causes for the duration of the desire for products and Lesmo fade to distract them. Tenslotte, the "almost customers" complextt forget to buy, and you can also adopt the possible benefits.

 Do not let this case for you! Create irresistible offers, they can not say no, and expiration date. Yes, some pressure on them to buy NOW! Reward for compliance, and ensure that they lose face if it is not. Not the victims of "almost sold", which must be converted into real profits!

 2. Stay on the top priorities PriListe
  EHI, sometimes we must not forget that this is exactly what is and what is not important in life. If we spend our money, the amount of interest. Your customers tell you that the product is not important to them?

 Location where you want to be dramatic image, a word that comes to emotions achternt purchases. Let me say ... If you try to sell a home business ... and the freedom that they give the impression that your boss and your sccalendrier. Sechsn misureaacquisto water-skiing? Ask them, the water in the hot summer sun, with the wind in your hair and spray around them. Let them feel the importance of the decision.

 You can use the buyer at a high enough priority on the product!

 3. N. trust
 Customers trust your company, the services want to be? How often have you has an eyebrow to offer promising? Yes, if you do not know, Ley a company, you can applicsind a korreltje salt.

Unconditional loan guarantees to your customers happy. Testimonials are proof that you are familiar. Put some facts for your "almost customers". Do they know something more about you and your employees. It is always easier to trust a person or a company.

 The Internet customers at a high risk for the sense of self-distrust amount. After all, everyone can make great progress, but is verantwortlichfür defenseof them? One picture, just a little bit "of information and a phone number where you can be in a good way to restore confidence in the Internet.

 How many "almost customers" have slipped with the fingers you can actually make loyal customers who regularly frequent your work with business sense ideas discussed in this article.

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Article Marketing

 Great new opportunity for increasing Web traffic.

 If you read this article you probably know already on the Web Directories and their importance for the website promotion. Well I guess that with a fresh look at the great opportunity to increase traffic. Article Directory is a system in the context of "directory", which is also very easy to implement, but much, much stronger SIPART promotion. Unlike the web -List your site in the right category and then some information about this in the article offers a list of all the history about them.
 So, what's the catch?
 No trick to a natural, clean and easy to your site on the Internet and search engines. Think about the number of labels and the rich content of this file type. It molinoIERS tags and keywords within each category of interest. It is simple search dieeine nach "search engine" probably in the first round of the results a list of articles, "because the abundance of content and the number of labels can be found here. It is the Article Directory" is replaced by robots from search engines and ranking higher than any other directory, or a simple website. If your site, make sure that the increase of their What ... more traffic, because you are a very important crop. This is completely free. So, once in diesem great cause your site to spend much money on banners or any other form of advertising.

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New ideas for marketing and promotion

 New ideas and promotions! Free! Most refer to business-oriented Internet, but is usually found in one form or another for other companies. Here is a half-dozen ideas for you.

 Only one coupon. Offline for companies to drive traffic to their websites can advertise on the Internet for a free drink coupon (or qeu). The coupon may  ee hours, sometimes on Fridays, they say. Visitors can return again to try to be at the right time to get free. If you collect pay-per-click advertising rates, the repetition of movement can be particularly profitable.

 Gift said. A donation is not a new idea, but little has been done on the Internet Article Resources Boxes. My click-through articles aumvan began when the author resource box "For more infortion, the eecadeau, please ... "The gift is usually of short duration, or an e-book. If you do not want to write an e-book, you can create a free distribution rights.

 Word left for sale. Maybe you have heard that the businessman who sold a million pixels on a web page to a dollar a piece. May advertisers have a minimum of 100, Quen and image link to your site. I have a lot of wrong, but I have not seen the sale of words. ThisAncora Puos more to advertisers because they can buy keywords that are relevant to their products. A page full of random words is not enough, but things get publicity and traffic from its novelty.

 User design. If you have a product used in many ways and many places, it is a great thing to promote a contest to see who used his mobile phone, clock, or anything else in the piu mercoledìprimo and the weirdest. ( "I took my walkman at the North Pole!) Customers can send their stories and photos directly on your site. Wiould They return repeatedly to new stories, and the results of the competition.

 Advertise on cereal boxes. Much time is devoted to the search boxes of cereal. Maybe you can eenmomentum advertising on them. Maybe some advertising, but not in the boxes below the annoz yet. Brokering listeeconvergenza space in boxes of cereal can be a good case to be seized.

 Pay for the purpose of investment. Many of our articles to distribute traffic to our sites, and many also pay for advertising. Since the articles are great marketing tools, why not pay for other webmasters will be on their sites? This is done now for free, but often not enough. Maybe a little fresh, with a minimum  time. Explain that part jamaiszoekmamacchina ski is able to generate traffic.

 The inclusion of advertisements on the cars on the sidewalks, a competition to see who can use the product and seen on television - there are endless possibilities for new ideas for marketing and promotion.

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Marketing reality for an audience of more than criterion

 The fact that a small businessman to do when more than one target? Maybe they need to attract customers, but also the attitude of partners or suppliers. You do not need two marketing plans or can a plan that tries to reconcile these two aspects?

 This is a big issue, focusing on different types of businesses, they need vinden mar.di on the market to more than one group ofPeople. You soloder you need a marketing plan. But two distinct groups within this plan, and you need a marketing strategy for each of these groups.

 Why is it necessary, the marketing activities and strategies of these strategies is that we are talking about two different types of audiences. And it is important for you to talk about the market and based on what eglit important.

 Unmessage work with a team can not at the house withothers. Grein will depend in part on the way, how similar or different from them. Your first task is to learn as much as possible about each group. What problems have you solved them?

 Make sure to answer 10 questions about the two groups of people:

 1. Who are they?

 2. Where to live ... Working ... play?

  3. What did they do this problem can be solved?

 4. How your product or service fits into their Leben?

 5. What do they buy the product or category?

 6. Where you can find information about the product / service?

 7. What is important to them?

 8. What is fear?

 9. What is the emotional bond with the product / service?

 10. How do you rationalize the purchase of your product / service?

 If you take questidomande, are you ready for the success of marketing strategies to win each set.

 (C) 2005 Debbie LaChusa

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