Postcard Marketing Basics For Copywriters and Editors

Marketing is essential for writers and editors to win more customers and increase their visibility. A postcard is an inexpensive marketing tool that you can use for your advertising campaign. The great thing about postcards is that people read them. Therefore, the marketing of the e-card way to go if you want to sell your services to customers.

• The Big Idea: Determine the purpose of the marketing campaignGoal of efficient communication. Do you want to promote your text and editorial staff? Do you want to ask customers for referrals? Or you may be increasing again sending postcards to customers? Whatever your goal is to make sure that it is clearly stated on your postcards to evoke a positive response from your customers.

• Catchy Headline: Your card should be able to the reader's attention at the moment it comes out of his mailbox to catch. An eye-catchingHeadline awakens the reader's interest, and finally she pulls on clients will pay attention to your message when they see your title interesting and fascinating.

• Graphic Design: A good postcard design takes people to read your message, because it gives the impression of an interesting content. Note that the design and content go hand in hand, the content assist images to communicate messages effectively.

• Mailing List: Your mailing list shouldmatch your ideal customer, so you will not lose your marketing efforts. Send your messages directly to the right people to the success of your postcard marketing campaign guarantees.

Your editorial and advertising copy win pay benefits if you are able to reach your ideal clientele. Make sure to follow, and to measure the effectiveness of your marketing campaign to find out if it delivers positive results.

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Real Estate Postcard Marketing - 6 Secret Ingredients for Success

Think about it, a few years when all the fast food chains, crowed about the "secret" sauces and ingredients? It certainly has some mystery, is not it? Nothing improves the taste of a hamburger or club like good old-fashioned secrecy!

Let us now move to an e-card marketing, where a similar concept applies. A small percentage of real estate agents have discovered the "secret ingredients" of postcard marketing. As a result, they enjoy great successevery time they run a mailing.

Other agents, but does not enjoy such success. Send a postcard after postcard, but unfortunately no answer. These agents know the secret ingredients of postcard marketing success.

Let's discover some secrets, are we?

Postcard Secret # 1 - No reliance on technology

The first thing you need that technology alone will not cause you see the postcard marketing success. If itit would be so easy, all agents are enjoying record-breaking results from their mailings.

In fact, the technique is the easiest part of the equation. A postcard marketing service will do all of the technology for you. But here's the rub. Technology you can deliver a powerful message, but it can not be created, the message for you. This is your job.

Nobody knows your audience or your abilities better than you, and nobody cares about your success as much asThey do. Thus the message, and everything she brings to life, must first be with you.

Postcard Secret # 2 - Get to your target audience

Is displayed when creating your postcard, you start by identifying your audience. This may seem obvious, but it is to rest a crucial step on which the rest of the process. To identify your core audience, you just have to ask yourself a series of questions.

Which area do I want? Represent Am I focused on buyer or seller?Where could I get these people? What is important to them? What do you want to know? What do I have to offer, it could motivate?

If you have answered these questions, you should be able to write a paragraph from the combined responses. This paragraph is your audience statement, and it will help you to select your postcard marketing goals accordingly. Once you have defined your target audience, you can more easily determine what kind of offers that motivate possiblythem.

Postcard Secret # 3 - Enter the desired reaction

Now that you know your audience (and assuming you have done some research, you around) really get to know to set a goal for your postcard campaign. Ask yourself: "What I want to happen as a result of sending my postcards? What is the ideal answer?"

Here is the key to this step. Ask your postcards do not do more than they are able to do it. I see real estate marketing withPostcards to convince recipients that they offer superior service. That's put a lot of an 8 "x 5" piece of cardboard.

Scale back your destination until you put something that is (A) the postcard to find a more realistic task follows, (B) a natural progression of sales and (C) uses the known behavior.

Do you have a good answer to the goal? How about a phone call or an e-mail? Now that is something that can handle a card, especially to give, if you people, agood reason to contact you (such as an insightful report on the future construction) in your area. And that at our next "secret" leads ...

Postcard Secret # 4 - Offer something great

We know, statistics show that most consumers end up choosing the first real estate agent they contact. So you can take advantage of this known behavior with the aim of this critical first contact. Here, your offer will be coming into play.

The value and importance of your offer to determine theSize of your answer. This is a fundamental principle of postcard marketing that many overlook agents. A postcard without the explicit value is determined a postcard for the trash.

Imagine if in this way. The postcard is only a messenger. A messenger is an important message without worthless. But when the messenger has valuable news or information that everyone wants to hear what he has to say!

Here is an example. When I lived in a residential area in LeidenCreep from "commercial", and someone offered me an exclusive report on the future economic development and how does it impact my home value ... I would like this report! And I would any contact to get it.

Postcard Secret # 5 - Use your website

Is there a website? If so, you have a perfect complementary partner for your marketing postcards. The reasons are somewhat psychological:

The goal of any marketing program is to attract new businesses, butsometimes you have to also provide an indirect way, as well as the direct ones. Direct paths are for direct people. A direct way on a postcard would be a phone number. Some interested prospects will choose the direct route, and report it immediately.

But those who are less experienced directly rather more about you first. You must be comfortable, before they raise the "hand." So why not build an information resource section of your site and show it with yourPostcards?

The aim is to offer a variety of possible responses to the different personality types. A direct telephone number to direct people, and an indirect path for the website anxious souls. Then mention both paths on your postcards, and you have to increase your chance for response - are direct or indirect.

Postcard Secret # 6 - Measure your success

Make sure a way to the answers that you return from each mailing route. This will enable you toCompare a postcard to another to see which one leads to better results.

First, create a basic answer to your first mailing base (the number of recipients of X, X reacts). Next, try to improve one element of the postcard, as the bid. You will not know whether it really an improvement, until the test is completed, but that the whole story.

Finally, send the new version of your postcard to the same list with the same number of recipients andAll things being equal. Track the results as before, and compare the two programs. You have just a simple A / B test to determine the efficiency of the two offers.

You can check in one of two ways to continue, you can time your chances of winning in front of us moving over to offer up against new challengers. Or can other aspects of the program, such as the design, headline, list, schedule management, etc. The goal is to find a postcard that have combined the best of everythingElements.

Conclusion

I hope you now see that the "secrets" of postcard marketing success does not really secrets at all. They are proven methods used by direct-mail marketing for years. And now understand that, you have everything you need to create your own postcard marketing success.

* Copyright 2006, Postcard Smart. You may publish this article online if you the source, author's note and stay activeHyperlinks.

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The Advantage of Direct Mail Marketing Postcards

What can a direct mail marketing campaign for your company do? Have you tried to get the message about the customer, but do not feel as if they were to how they react like? Have you found her sitting in their homes or offices, sifting through stacks of letters and bills, only to discard your valuable marketing materials when they come into contact with your hands? We know it's difficult to get your name out there, but you can always have a fewSteps to make your direct mail marketing more effective.

The advantage of Direct Mail Marketing Postcards

First you have to realize that your customers or potential customers already receive large amounts of e-mail. Those who over a certain threshold of annual income can bet that there are people who are after their money. You can expect to receive many types of unsolicited direct mail marketing materials. Therefore, your organization needs to adaptto this situation by having a graphic or a design that makes your direct-mail marketing more effective. A noticeable graphics is your marketing materials look more like a postcard from an old friend. Most people can not miss an opportunity like this, so that your organization stand in stark contrast to succeed against a wall of blase letterheads.

1.) Choice What You Want To Say

With advertising postcards, get to decide what they say to your customers and more importantly, how you say it. Ordinary mail will not let you get too close to be able to do that. Remember, people are trying to sift through their e-mail as soon as possible, and they have seen them all. You know what everyone is trying to get them, but you can do better. You can offer unique content leads for your business. You can also pick a unique design that makes your company and in comparison to light all that "junk" mail that they receive from other direct mail> Marketing campaigns.

2.) What does the research,

The research shows that advertising postcards best way to have to get the word to your business. If you are the effectiveness of direct mail postcards in your marketing campaign doubts, just ask a few entrepreneurs who have used them in the past. You'll find that on average, entrepreneurs are more than happy with the results they saw from their advertising postcard campaign. They areable to breath a sigh of relief, knowing that you have chosen a very effective way to advertise.

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The Right Way To Do Postcard Marketing

I can not even begin to the amount of time I've taken that envelope out of my mailbox, fully aware I remember in the hands of an advertisement and sent it to the trash without ever having it to see what it to offer. I am not alone, and I advise you to have done the same. Perhaps the envelope is much that I've really enjoyed, perhaps a look at set I had just taken the trouble to open it. When shipping is something that people avoid an obstacle for all companies want. There is noSurprise that postcard marketing is today as an excellent alternative to the sealed envelope. Be awakened after all, just because a person not by that much, maybe even say they had no interest in that does not mean she is not interested if the right handed tidbit of information. Postcard printing companies offer the option of a person immediately grabbed the attention, and yet so many companies do not properly using the postcard marketingStrategies.

Postcard printing is one of the cheaper methods of mass mailings, and that this lack of cost leads many to underestimate the importance of them. Inexpensive Strategies can be as effective as their more expensive alternatives, especially if it is handled properly.

If a person raises a postcard, they simply must enter at least a precursor of view, and that's where you want to bring it into experience. They have managed to break through the barrier layer of the envelope, use it as abest you can. Full color postcards would be a far more effective way to ensure continued eyes linger a little longer. Make sure that you know your market and know what they're interested. Remember, all you probably have is a brief look from the start, so you have to wonder how they immediately grasp. Is a colorful, unique picture of the best method, or you want big, exciting letters and briefed them about an upcoming sale? Once you know what reaction youYou want the best gear for your postcards around the idea.

So, now you have to take the time: What comes next? Be careful how much you want your postcard to say. Think about the size that you have to work in deciding exactly what the message of your shipment. Whatever you say, they should be concise and relevant to the category you targeting. Do not bog them down with too much information. All you do is increase the likelihood that a postcard will find their homes ininto the trash.

But you can tell us that they stay long enough to read what you had to say, liked what you had to say, and decided to try you. Let it lull you into a false sense of security. As already mentioned, postcard printing is a cost-effective marketing strategy. Also, full color postcards are a very inexpensive source of advertising. People always want to buy up to date with any possible sales, new products, or from changes in the companies that support them. Here Postcards shine the most. It does not take much money to regularly send a postcard let them know what is going on. The smart entrepreneur is one who knows how to maintain his existing customer base and bring in the new one.

Mailing lists can be obtained through a variety of different sources. Find out, find out your base, what message you want to send out, and the best way to read them. If you all know you are all set to restart your> Postcard Marketing. And always remember, no matter how long someone had been to provide you with the economy, it's always nice to your customers send an update, as you do. The more a person knows a company, feel more comfortable, they are business with them.

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Postcard Marketing Tips for Real Estate Agents

If you have practiced real estate for a long time, you have a postcard marketing in any form or manner encountered.

Using postcard-known real estate agent marketing (also known as direct mail marketing) for a number of reasons. Among other things, postcards are affordable, flexible and focused.

But the purpose of this article is not saying why should you use postcards to market your services. The purpose of this article is toAddress the "how" of postcard marketing.

To be precise, this article will show you how to use postcards to outperform the competition and increase your ROI. Well, I've made a huge promise to you, allow me to deliver the goods:

Step 1 - Identify Your Audience

Is displayed when creating your postcard, you start by identifying your audience. This is a crucial step, since the rest of the process depends on it. To identify your core audience, you simply need toto ask themselves a series of questions.

Here is an example of how you could go Q & A:

1. Which area do I want? Represent Happy Town, Vermont.

2. Am I focused on buyer or seller? Buyer.

3. A certain kind of buyer? First-time buyers.

4. Where can I find them? Apartments. Perhaps living with relatives in the area.

5. What is important to them? Learn about the home-buying process.

6. What is important to them? Find an Agentcomfortable with.

Step 2 - Build Your Audience Statement

If your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you to select your postcard marketing goals (step 3).

Here's what the audience looks like statement from the example above:

"I want people to their first home in Happy Town, achieving buy Vermont. As a first time buyer, isprobably live in close proximity to residential or (with relatives so I would like to send my postcards to houses and flats) is in my farm area. These people want to learn about the home buying in order to feel more comfortable with him. "

You are probably starting to get the value of a public statement. In fact, one could even show up ideas, how to connect with such an audience. And so we come to our next step will ...

Step 3 - Determine your goal

Now thatYou know your audience, you can target for your postcard marketing campaign. Ask yourself: "What I want to happen as a result of sending my postcards?"

Here is the key to this step. Ask your postcards do not do more than they are able to do it. For example, do not post cards, to try and recipients will convince you to offer first class service. This is a common mistake, and it's put too much of an 8 "x5" piece of cardboard.

"First class service" can notmediated by a postcard. It can only be mediated by a co-operation.

So let's cut back on the goal, until we something that is (A) the postcard to find a more realistic task, followed by (B) a natural progression of sales and (C) uses the well-known consumer behavior.

Let our postcards to generate a response from the recipients.

Now that is something that can handle a postcard - especially if you have a message with a mandatorystrong offer. And as we know, statistics show that most consumers end up choosing the first real estate agent to contact you, we are well-known capital of consumerism.

In our example, first-time buyers, maybe there is a free home-buying seminar to generate interest and encourage response. After all, anyone can purchase from one seminar to home - before and especially those who have never bought a house.

Step 4 - Run your mailing --

With this step will varyDepending on the audience and your goal. But you've already done the most important parts. You have determined your audience. They have recognized what you want your audience to do. And you even have some ideas on how to motivate them in this direction.

If we set the example for the first time buyer, this step might include sending a postcard, which promotes a free home-buying seminar.

Step 5 - Evaluate your response rates

Make sure to follow any waythe answers that you return from each mailing. In this way you can compare a postcard to another, to see which one works better.

In the first-time buyers, this example could be as simple as tracking the number of RSVPs, or ask the people in the seminar, as they heard about it. Write down the number of people at the seminar as a direct result of the postcard, and you have your response measured.

Armed with this information, you can experiment withView Other versions of the postcard, which she takes one or "pulls" the best.

Conclusion

There you have it - a structured and logical approach to postcard marketing. Identify your audience. Create your public statement. Determine your goal. Run your mailings. Please rate the answer. Five easy steps!

And here is a step that will follow automatically - to be successful.

** You can once again on this article on your website as long as theSource author's note and hyperlink are left intact. Please enter the article in its entirety.

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Direct Marketing Defined - Metcalf's Law

It is undeniable that those who do well in life, linked in some form or another.

Networking is not just what most people consider MLM or multi-level marketing, but also to anyone who contacts for the purpose of expanding and strengthening their economic ties manufactures. So if you take a deep insight into the different types of businesses, including the financial sector such as banks, all the networks in any way, whether the job hunter who sends hundreds ofApplications to his favorite agency.

That brings us to the topic in question. It is widely accepted that direct marketing is a close with the network marketing. Or is it not the other way around. Let us be clear on one thing, the term "network marketing" has been greatly abused. It is to strictly avoid the sense multi-level marketing, if it is not. Not that it is something wrong with Multi-Level Marketingin fact, direct marketing.

But it is not for sale from a website for direct marketing? Yes it is! Direct Marketing (person) to person to decide, in whatever form you use it, whether it is a product information from the web, or as an independent contractor for several manufacturers and distributors who will choose this path, in my opinion, the only viable source for today's economy, where everyone can have a relatively short time so rich in comparison toconventional methods.

There is no argument ... that if you daily life, the furrows of the lack of money imposed upon people want to escape, there is no other way! I firmly believe that!

Some universities, at least in the neck of the woods, gave him a new name. They call it "collective entrepreneurship", based on people join in solidarity with a common goal, which is obviously financial.

Direct marketing, because of the principle and the magic ofgeometric progression, is an engine of immense success. Do you understand that? Let me put it differently.

As many of you, who is Robert Metcalf? Robert Metcalfe is one of the people credited for the creation of the Ethernet. The Ethernet data back when people first began to wire to connect computers to each other in the late 60s. In 1972, Robert Metcalf and David Boggs at Xerox Palo Alto Research Center first standardized Ethernet. He founded the recentlyTechnology companies, 3ComCorp. But more importantly, he is also to define Metcalf's Law is credited, which is:

A Network Economic Value = Number of users ²

In simple terms, if it is just a phone that single telephone number there is no economic value. At the moment there are two phones, according to the law Metcalf, the economic value of the telephone network is now in the square. The economic value of the network would go 0-2 (square) or 4 Add another phone and the economic valuethe network is now 9th In other words, is the economic value of a network grows exponentially, not arithmetically.

Direct marketing, takes the theory of the law Metcalf and converts it into an unprecedented business model. Grasp the importance and the force behind this, and you will be the force behind the Direct Marketing to understand, also known as viral marketing.

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