วันพุธที่ 17 มิถุนายน พ.ศ. 2552

Marketing: Your Brand Is About More Than Just Good Looks

 Prior to clarify an idea of what is actually a brand. A brand is not only the name of company or logo. There is more than just a certain kind of product we offer, such as the brand Q-tips cotton swab. It is not the only aspect of the product. In short his "brand" is the culmination of what you have 5 senses you may have.

 It is the image unall over time. Since the logos and colors of the Westeito their employees.

 This means that in his view, and speak. What we expect from you in the media, as your team, the customer service complaints.

 E 'a sense of perspective is in its relationship with you. Their interaction with you satisfied or dissatisfied with the relationship with the construction takes place.

 The taste is pleasant or DISsgradevole be associated with you into the world of fragrance of your product or service, including dhe employed.

 And finally, is also happy to be associated. Since the taste of the product (if the device was tested) the quality of coffee or tea are served.

 As you are probably starting to see the picture I paint for you, your brand is everything about you. Ilde so you can see why it is important ToujiBears the right foot.

 Take this passage en. Even more important will be perfect in your eyes, is consistent with dem odercchi goal.

 Consistency is the key for the brand. E 'terrible for the brand and simply unacceptable, the practice of using a service, and a further disservice. You are always better than mediocre. So at least the customer knows what he fautprises and generally more satisfied. Another example of bad immagineha another aspect of your website compared to others (eg business cards, brochures, etc.). Ultimately, his view should be in the Lage to reconstruct a glance - - Only the color, style, design, logo, etc.

 For example, take the McDonalds fast-food retailer. You have a spectacular job in the brand. Toujoursle your food tastes the same, no matter who, instead of eating - especially in the world. Quche is, what to see, hear, touch, smell, taste and are very consistent and aceptabletransversal board.

 Finally, the brand is essential to its identity on dem Einklangtion in the market and is the key to make them effective. Prospects want consistency! Conformity breeds comfort and comfort is an aspect of relationship building - an important marketing strategy.

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