Harness the Power of the Testimonial in Your Postcard Mailing

Want to power your next mailing a postcard?

Then go a step beyond simply say, what did your audience your real investments for other companies in the past - you have your customers, they say.

No, you do not need to call your former customers to prospects to win. Instead, use the powerful direct marketing tool, called the witness. If you've been in business long enough, it's easy enough to ask a satisfied customer to write a few sentences (it reallydoes not have any long as this one), as they benefited from your services.

A genuine, honest and convincing testimonial from a satisfied customer is much like a picture - it is worth a thousand words.

You can try to persuade your audience, until your pen runs the ink starts that your service is worth their time and energy. But, honestly, you have a vested interest says to people that - you want to make money.

On the other hand, a person who is volunteering her verypositive experience is much more convincing. I have some direct mail for products, which is otherwise seen as two or more of the page references.

You can witness this a clever headline. "If we let our customers speak for us." "Our customers say that it's much better than we ever!"

The point is that your message will have a greater impact if you add a testimony that praises your services.

Your next question, no doubt, just where you make these products. You cantruly believe that one area of your postcard is simply better than another. Well, as far as direct marketing companies now can tell from research, a range is not really any more effective than others.

If you think you have no place on the message side of your card, look forward. That's right, the area which is reserved for the address. Why not a short testimony or two on the front.

When I was a copywriter for a nutritional supplement company, weroutinely to testimonials on the front of postcard mailing, we would be transferred. And I must say that our cards will receive an absolutely outstanding response rate! Of course, if they are caught, where, on the other hand, how well it only increases the effectiveness of your marketing campaign.

Testimonials Tell your audience that you have already done business in a professional manner. More than that, showing that they, the audience that you just do not generate hype.Anyone can send you a postcard saying you can buy your house in 48 hours. But not everyone can not in reality. If you have a customer - or two or three - you can say to you, then you have to overcome their initial, innate shyness.

So, you should include one or more certificates in your next postcard mailing. If you are prepared never before with them, except for an increased response in the real estate investment campaign.