Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask yourself:

1. Why do you do the mailing card? Do you want to get new customers? Or do you want to stay in touch with existing customers?

2. Who do you want to be mailing these cards? What other question: Who asked for your mailing list?

You can now say: "Martha, how can you say such a thing?" I do not even know have a mailing list, just ask! "

Okay, you do not have a proper list, not quite, butYou know, anyone? I mean, you have no friends, family, colleagues, former classmates, former coworkers, military friends or neighbors? I bet you do.

Everything you need to do now, their names, addresses and other relevant information received into a database program like Act!, Capstralia Contact Expert, Microsoft Excel, Goldmine or Microsoft Outlook. There. Now you've got yourself a mailing list.

And also you have the best kind of mailing list is because it is madePeople who know you. They are much more interested in what you have, as a list from which to a bunch of strangers.

The list of people who know you are probably not many shops with you. Or you may get your list of people from the business. Mine sure do!