11 Random Ruminations on Direct Marketing

1) for six months marketing diligent, and you will know more truth about human nature than most psychologists. People reveal more about themselves by what they buy - and why, where and how they make their buying decisions - as they do not lie on a couch in the office of a licensed psychiatrist.

2) Great marketing requires a strategy of war. Your customers are certainly not your enemy, but you must quickly taken tohard and often. Stop the attack!

3) If the business is good, turn off your marketing efforts. If it slowly ratchet your marketing efforts even further. Keep moving forward! Never let up!

4) The enthusiasm to sell - and what you convey to your prospects - sold like crazy! Never forget that the enthusiasm contagious.

5) Fear sells! Fueling worries, anxieties and headaches in yourprospects, and you can sell to them without fail -- as long as you offer them the "perfect solution."

6) "An ounce of prevention is worth a pound of cure" may be true, but in the world of marketing, it's worthless advice. People buy cures more often than they buy prevention.

7) If you can win their hearts, you'll win their money. Sell with stories that create emotions in your prospects.

8) Don't follow your direct Competition in lockstep. Instead, copy, adapt, or shamelessly successful marketing campaigns from other niches.

9) Do not sell products. Do not sell services. Sell irresistible offers!

10) Always remember: It's about them - not you!

11) "It is not good," said Direct Marketing Genius Dan Kennedy, "just good enough!" Do not worry about your marketing ideas to implement.. Andfast!