Direct Mail Marketing Versus Internet Marketing

In today's world of technology, consumers can socialize, network, find information, make purchases and how and when they want. They are also read into the total control over the information that they want to receive, which has created a challenge for the marketers get their message across, too. The consumer is their spam filter to remove high turnout, fast-forward through advertisements in the recorded TV shows or news, without even a glance at her.

This new "techy" consumer has created a uniqueChallenge for the company to a successful marketing programs that speak to the right audience, develop the right time and right through the media. Use of the Internet opens up new avenues for marketing to communicate with the audience, but they only use is not the answer to a successful marketing campaign.

The possibilities around the beginning of the online marketing does not mean that print is dead. The tools of the new techy consumers are usednot used each consumer. Print out the story of success can not be forgotten. Current research and statistics show that direct mail marketing is still effective and remains a very effective marketing tool.

According to (the Direct Marketing Association DMA) 2006 Statistical Fact Book, Direct-mail marketing is the medium used by most marketers. Issued after the DMA, in 2005, more than 54 billion U.S. dollars on direct mail advertising. That is almost threeTimes as many that are spent on online advertising in 2010.

Here are some compelling reasons for the direct mail vs. online experience:

1st) There are many consumers who do not have a computer and / or regular access to e-mail and remain insecure and not trust what's on the Internet.

1a.) Everybody does, but have a mailbox. Although there are a fair share of junk mail sent daily to your piece has a chance to see and read. Your challenge is that it is better to stand there andinteresting enough to hold to, and instead looked into the "trash" on the road thrown into the house.

2.) complaints are connected to the Internet, downloading software, receiving unwanted advertising and / or pop-up ads, personal information requested in advance before you get what you want, with issues of privacy, and the potential fraud.

2a.) The consumer who receives a direct mail marketing piece, has the decisive power, if they wish to do businesswith you.

3.) e-mail spam filters to keep marketing messages from reaching a target audience, unless the individual is already one of your lists, marketers can not assume that an e-mail is actually delivered.

3a.) With Direct Mail, you know that each piece is provided with the opportunity to read.

4.) e-mail lists do not necessarily enable the marketer to send a message to reach its target audience. Reaching their target audience, especiallytheir "niche" remains a challenge.

4a.) Direct mail lists offer marketers the ability to drill-down information based on properties and customers a wide range of available demographic filters such as gender, age, income, ethnicity and lifestyle data. When using this targeted lists, marketers to isolate their specific audience and send them offers, they really need.

5.) deals are hard to play online, because everyone expects to get a reduced price,free information, and a money-back guarantee anyways.

5a.) Free trials or samples, coupons, and a good call to action more accessible when they arrive in the mail.

6.) Internet surfers, you must visit your Web site bookmarks, or just for a short time or only once.

6a) Direct mail gives the recipient a copy of which can be difficult to wind up, reviewed at a later date and will be shared with friends and colleagues.

Mail plays a crucial role in today's consumer. Its primaryTask is to help the household with three jobs - Browsing for new consumption, management of the house and monitor finances. If your mail more naturally fit into these jobs - and about the emotional satisfaction of the people from their wish-mail - you can achieve your goal, on a rich, deep, meaningful level.

After the done by the United States Postal Service Research:

The Postal Service Mail Moment research shows that Americans and look forward totheir email. The mail now takes 30 minutes and includes the average consumer get their e-mails work in their homeland and sorting, testing, and on them.

Research also showed that the two media to work together with consumers through mail catalogs to assist with online shopping. In general, people are "Web active" if it received a catalog.

-They made 16% more visits.

-They saw 22% more pages.

-They spent 15% more time at theWeb site .*

To further increase the direct marketing's effectiveness, should consider postcard marketing campaigns. DMA-2006-results show that postcards are more widely read because they read a 'quick' and provide the greatest ROI. In fact, the response rates higher than newspapers, catalogs, radio and e-mail.

Postcards higher ROI by saving time and money marketers.

Postage usually runs about 40% of the total cost of sending a direct mail linkEach reduces the cost of postage for postcards created a good option

A printing shop, a full-service option provides the helping, shipping costs, removes the need for e-mail, stores, and receiving the lowest postal rate possible.

There are marketing advantages of the Internet and direct-mail marketing. A marketer needs to understand the strengths and weaknesses of each medium and to design a marketing campaign with two media to complement eachother. This will provide an opportunity to get your message read by a wide range of your target group.

* The role of the USPS Mail