The new concept of Customer Marketing

Has a lot of buzz in recent years a new form of marketing for a world of marketing. Marketing Seth Godin, as they have high visibility led the attack on traditional marketing. The reason is simple - the consumer landscape has changed over the past 10 years and will continue to do so, given that mass markets have fragmented into niche markets. This means that mass advertising is not properly focused and takes such an economic niche and allow more productive. With the change in practice is a change of attitude as "old" makes the marketing of new priorities. In their book Radical Marketing, Glen Rifkin and Sam Hill had its own rules for what they call Radical Marketing: CEO of marketing company is the largest Simplify the management of marketing Direct interaction with customers Do not count on the average of market research Use only the fans of Marketing Treat customers as individuals and not numbers Permission to build a community market Rethinking methods targeting Use your common sense Stay focused on your brand identity This tends to reflect more points of view - the need for large companies to facilitate things and their personal use, will make a genuine interest and passion in their work. However, it is a very niche market, the vital need for small businesses, where the new marketing is not easy to stay on the repositioning into new markets, but with the business of acquiring companies - in which small firms is beneficial when l ' customer orientation. In short, marketing is the new version as a marketing company, with its pictures of passionate contempt for the customers, and focus on numbers, not people. New to the market is a passionate approach to customer-centric marketing, which is especially typical Creating Passionate Users: Focusing on how the user kicks ass Evangelizing Users have the power Users "own" brand Two-way conversation Personalized service Word of mouth advertising In short, as the market environment is changing and whether the marketing methods must change - is the mantra of the New Marketing that markets are more upright and marketing investments must first people.