Secret Marketing Tactic Makes Your Customers Do All Your "Selling" For You

A few years ago I had an absolutely fascinating conversation with one of the top marketers in the world named Jay Conrad Levinson.

We need much more than a dozen questions about business, marketing, texts, etc., taken into account

But one of the best pieces of marketing advice he gave about recommendations.

I could not believe what he tells me.

Not only what he tells me get a powerful tactic for recommendations, but it is also logical and simple. So simple, everyoneit can do without asking funny nervous or feel that they for a referral.

What was the "magic" secret he has referred to me?

This: Just ask for a referral and tell the person you are calling for a referral from the truth about why you do not ask. Tell them why it is so important, they give you a referral for your business.

For example, you can tell a person you are asking for transfers, you need to keep your prices low. This is achieved by alwaysRecommendations from past clients, makes it likely that you save in a position you money in the near future.

In other words, make it difficult and painful for them not to give you recommendations, as it is, give it to you.
This sounds simple, and that's because it is.

That's the beauty of this.

It's almost like you're doing your customers a favor by giving them for referrals.

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Identify Your Best Customers and Target Similar Companies for Direct Marketing Success

A common cause of consternation among the companies using direct mail is the high cost of sending out stacks of full-color brochures and e-mail to collect only a small percentage of the response. It is enough for a miracle, "Is there a better way to reach my customers? Make '

However, savvy marketing people the kind of person who makes their best customers, understand and then to refine her efforts in business and people who have a similar demographic profile,to achieve optimal results.

To make something similar, is the most important step in the evaluation and classification of current clients in several categories:

How much profit does each company bring to your business?
What is the total amount of income that they raise for your company?
Is there a good match between what you sell and what the economy needs?

My clients have learned that by answering the above questions, they are on their way to change their marketingStrategies for the better. You start to wonder, "What makes a good customer?" The companies that appear on the tops of all three lists are your best customers - Next, we will then go to another match the same profile.

To do this, we need to identify these "best customers" characteristics, and to understand the similarities. How big are these companies? Where they are on the map? Who makes the buying decision, and what are their titles?

We can find similar businesses byEvaluating and using the information above. Then we can integrate it into our direct mail marketing lists. Sometimes the payment for additional targeted lists of companies, our preferred profile may correspond worthwhile.

It is especially important to remind the company bought in the past but not recently. Sometimes it takes a little effort to communicate and get these old customers back on board to extend. As thanks for the recent purchases, includingto mention that you recognize that it's been a while can help, they again become active. In these times, by providing a discount for regular customers, you can tip the decision-making in your favor and close the sale.

Another large group, you will get are those who inquired about your products and service offerings, even if they never go through with a purchase. Almost three quarters of the companies who are looking for a study of this kind in order to satisfy long-term business needs. It is important toMaintaining communication with these contacts, as they progress in the purchase process, maintaining and developing a strong relationship in the process.

Direct marketing does not need to be excessively expensive. A software company that I know always make contact with potential customers by sending postcards to all those questions. The maps draw a high rate of reaction, especially from those who are willing to process the order to the nextLevel.

Marketer, let's focus our efforts through the implementation of these strategies to improve the quality of our direct marketing campaigns.

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7 Postcard Design Tips to Connect Emotionally with Your Customers

The postcard design makes it a big direct-mail marketing tool that lets you keep your communication open with your customers. With an appropriate and sufficient design, you can successfully relay clear messages, establish your brand identity better, and your company bring to life, among others.

Emotional reactions with creative designs

More than that, you can use your postcard design to create an emotional connection to your customers, theforms the basis of brand loyalty. If you see your company as part of the way your customers 'of life, you have an opportunity to find their own way to your customers' of life in connection.

1. Use images to your products as part of your customers.

When customers think about buying their products, they think about what is in it for them. If your customers think about purchasing a product, what they are thinking about ways they can use the product in order to improve theirLife.

2. Photos and graphics to tell stories quickly and eloquently about your text.

Make your present problems of the customers, to the possible use of the product and present them in pictures. For example, jewelry can be found in a shelf like a fortune, but if it is displayed in the hands of a loved one is invaluable. Use images to use the power of suggestion.

3. Talk to your customers as you would a friend.

Make your Postcard sound like an enthusiastic friendIt tells of a large shopping mall to find, instead of a used car salesman. Avoid hyped up words that set too high, do not meet expectations.

4. "Break-though developments" child prodigy "," new and improved "These words sound important but mean little. Worse, they raise the red flags to keep the customers than on the defensive.

5. Simply tell your customers a clear and simple terms what they benefit from your products or services. Use bullets and numbers onYour text fluently.

6. Postcards Design as a mini-poster.

Collecting postcards is one of the most popular hobbies in the world. Tourists gather to buy postcards as a souvenir of their trip. There are many groups are also open, where disseminated postcard swapping. You can use it to ensure your colorful postcards in an attractive way to design your postcard be kept and even replaced.

7. Create powerful postcards by an efficientImages.

These are often photographs, digital art or graphics that open to interpretation and invite the customer into the conversation. This ranges from modern to contemporary styles, the multiple levels of meaning house and fascinating. Postcards, finally, are more than business or marketing material.

The problem with most ads is that they are stuck in the bottom row of treating customers as mere statistics in their ledgers still further. As a small businessOwner, you can get involved individually with your customers and try to personalize your services.

You know your best customers and you can to connect them in an intimate way. Send out postcards to her birthday, to get to know the value of a personal relationship and extend courtesy by postcard. Have built to translate all this and your postcard design in the writing, the emotional connection that your customer relationship for the long term.

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