Marketing for Entrepreneurs: 3 steps to ensure the effectiveness of marketing --

In search of the results of the marketing company focused on the tactics. They are concerned about creating a better brochure, updating the website, or with a new advertising campaign. But often the greatest progress in the areas of marketing, it is clear from the emphasis on how it meets. Here are three steps for the Wirtschaftri vAmélioration for Effizienz their marketing, their marketing process.

1 . Find out what you need.

Marketing is the most important task for the sale with a nice and hot leads. A step toward a better marketing to understand how much and what kind of food they need.

The how is easy to meet with elementary mathematics. Ccrostata sales targets and your work, or backwards. Then the following questions beantwoorden:

  What is our
• new annual revenue target?

  
  

• How many new customers to this new?
• What is the percentage of qualified opportunities to close?
  What is the percentage of actual
• leads to opportunities?

  
  

  With this information, you can determine the number of new investigations into the marketing and sales team to achieve their goals. For example, say I'm new goal of 10 million annual revenues U.S. Dollar, the average size is $ 100,000, sales are usually around 50% chance for the qualification, and 5% on your eligible research. A short tour around the computer says that the marketing efforts in 4000 to generate sales leads for the team.

  With this information in hand, the planning of marketing is much more attention. Any activity in the plan must be in some Weisetatsächlich to contribute to the generation of  Research and development. If you do not have traces of a program or activity, and not money.

  2 . Customize your marketing process for the procurement process.

  Unless you sell a itemhet impulse decision to buy the product or service based on a number dipiccole decisions. Assistance to facilitate the marketing, and we hope the process of Entscheidungsfindungdie best information available to see at the right timestpunkt and the correct source.

  E "key to the whole process of your customers, while the decision to buy your products or services. Companies generally have a good understanding of what is, after a meeting, but few take the time to understand the beginning.

  An example would be to buy something. Binding:
  a) becomes aware that he or she needs
  b) Identify yourself ions - vaak a list of providers, a solventung
  C) the consideration of alternatives
  d) establishment of a "long list" and after a notice
  E) preparing a "list"
  F) Request for Vendor Demo
  G) The reference checks
  H), which
  I) Purchasing

  The information should at any point delprocesso. The success of a marketing campaign based on their needs. It allows the company to educate the public in a drawing puissantclients flow of communicationtion, which allows you, through their purchase process. A marketing program that the buyer must in every phase of the process not the largest number of views.

  3 . Get your sales and marketing on the same page >

  E 'veramente Incroyable, to see how many companies are facing a disconnect between sales and marketing. Here is a sure sign that the company has this problem. The application of "What marketing programs, because of the profit?"It is likely that people complain that the marketing team does not track sales leads and keep them. And people hear that the sale of the sales are not required. You can not answer, nobody knows pecause.

  Offline sales and marketing is in flames, a loss of energy, long sales cycles, and low income. The value of cross-isook functioneel team.

  One of the easiest and effektivstenOrte there to ensure the development of  common definition of "lead". If you are meeting your team of sales and marketing, as well as in and ask for their definition, it turns out that the team might have a completely different view of your marketing team. (Do not be surprised if you different answers of sales and marketing staff, too.) Now, together for a definitiaan. Use this setting to assist in the development of marketing vorerreichen for sale.

  This Maßnahmen are a good starting point for the creation of marketing initiatives more effective. Sure, there is still much to be done to complete the process so that your efforts to get more results, but even in these three steps, it will also be on the road.