Marketing Research: Know your customer

 They have a competitive advantage over other companies in the same market as you, is a measure of the basic needs for survival, many choose to build long-term relationships with its customers to create a competitive advantage. Know your customers is of crucial importance, and it is very different from their purchase. And the dream of every businessman to genuine information about the nadelenumatori ihre prefferents, opinions, Enactitudes, beliefs, interests, education level, the problem is of fundamental importance for the understanding of their needs.

 The market is often used to determine the acceptability of a new product, and the reason is that the introduction of a new product without a real question is much more than the actual cost market studied. In addition, not an introduction of a product with one zoloCiò not FINANZIERUNGngsmaatschappij, but also its image and reputation.

 All market participants aconsumidores profile faces at least the following questions:

 Who does the market for a product?

 A company operating in a given market to ask who are their customers. If most of the young, old, or maybe? Men or women? What income? This is the demographic information, which can be a starting point in creactie a customer profile.

 What makes people buy?

 Is there a specific product that Consument seems to favor? We are able to tend to migrate to a particular product? Acceptance of new products or modifications to the existing? These issues can take a look at the mechanisms leading to purchase decisions, the answer could change how open for the customer.

 Why people buy?

 Many companies ignore the motdaarin where customers choose one product over another. Although we all know, thes impulse buying is a reality that most purchases are still on the reasons for the benefits, value, satisfaction. So we ask ourselves "what WPor products are most popular with consumers and as superior to others?"

 Who makes the purchasing decision?

 It is important to know who is actively involved in processoacquisto as gebruikeru a product that does not necessarily buy that. For example, food for children in the Regelgekauft of theParents, which means that advertising messages to parents and children. Identify the real decision-making is an important part of the investigation cualquierconsumidores study.

 How is the decision to buy?

 What are the reasons why consumers have to decide to buy? Venditore One must remember that these reasons may be influenced by a variety of social, cultural and economic factors.

 When people buy?

 SomeProducts are necessary and only at certain times of the year, demand may be shaped by social and cultural factors (eg summer, for example). Lifestyle of the consumer can dictate the settimaneana days or, if the purchase is made.

 Where to buy?

 Identificaren the desired item for purchase is another important task in research on the behavior of consumers. Where to buy? Supermarkets? Shop around the corner? Neukreative spaces and can be verbe used, such as e-commerce sites.

 Market research is based on other sciences such as psychology and sociology. The ability to develop products that consumatoriidores necessary, then the second largest market for consumer behavior on the basis of the form of competitive advantage and strategic decisions of the company have to do.