Marketing Hat for Graphic Designers or Wannabe

Many people believe that the quality of graphics is determined by the aesthetic form is as follows: even if the map is important to look good, can not further from the truth. The only true measure of each model, at least economically, is "How is drawn." What kind of shock that causes the reaction? We are called a drag, or draw people into the store? Tion in essence, design, queerreichensie do?

This fatto is not to conclude that the value of graphic design is based on the performance of their designs. You can use the most common indication that the world has ever seen, but not the phone is not worth the paper it is.

The customer designs are not only beautiful, but, more importantly, that the answers they need to make a profit, it becomes very wiely instead of wordenn willing and able to return for future services naar. In short, if the informazioni to their customers, without money, without money in the future.

The following is a breakdown of the various ways and measures to ensure that your beautiful design is also a big time money maker for you and your customers.

Chapter 1
Target Market sector BE >

It's a monkey loose in your office and you can not seem to accept the job. The only Lösungist the little distraction and FedEx him in the jungle, where they came from. Question: How docurrency
Catch a monkey? You in the head, think like him. You have the "BE" monkeys to see what happens to him, close enough to catch you.

What does a monkey have to do with annoying marketing model? Read.

Each potential client is like a monkey. They do what they want, because you can listen Onsted. It is the promise of having his head and thought, "BE" is. A monkey is an animal, you can probably concentrate on the stelleeotype banana.

The people on the other hand, are very complex. Then add the fact that the list of email addresses and can be very difficult. Here are some examples:

1) = product wrinkle cream eye reduction.

Who will have to "be"? Probably one P.au at the age of 40 try. They argue that women with more than 40 songs feet (look around the eyes, for all of you), and are becoming less and less every day. True? Are you her? Well.

Well, as sonoessere bombarded con advertising is a woman of 40 who does not? Think about it. A lot! How to communicate with them in an ad to respond?

You can have a title that pushes the button, because it is angry dque crows feet, as the crow feet worse as we get older? "It is possible, before and after injection.

2) products = new golf ball that goes and rectum, as the competition.

Their goal is to senior golfers in the state of Florida. What is the number one benefit that vuno  group? To answer this question, you need three things:

• Reasoning
• Experience
• Search

In this case, golf, above all, I can tell you other stories that are more edAdex man, the ball goes. Leutee practice makes perfect, and usually much more practical. Moreover, as older people begin to lose all the forces . This means beginning to lose them at a distance. It is relatively easy to say that the biggest distanzaè vantaggio, so it should be the focus of the ads.

Sometimes it's very simple, most of the time.

3) product (service) = refinancing.

  This example is attempted, the biggest benefit of refinancing a mortgage for families mitit a budget of $ 75K, rotation of debt of $ 15k + and 2 children. Sounds complicated? Maybe. Perhaps the benefits are paid their debts in cash, perhaps to pay for college, or even reduce the monthly payment. There  is no real way to know by looking at the situation. Now you have some of your research.

Chapter 2
Target market >

The search can be refined as he raises a number of people in the audience and conducting investigations, and often it is easier to talk with customers about their experience with previous clients. Start with the easiest and for their customers. Here are some good venerdìagenti to:

1. What is your  five guests have in common?

EstoQuiero say what hebbenn five orders and the municipality. They all have to buy some add-on? Is there a service that uses one of them? This helps tell you what a "good client" is actually the client.

2nd Wasist most cases stated advantage of the service?

And 'the product? IT Services? E 'price? Ask them, they know, and you must know, for obvious reasons.

3rd What do you think of the benefit is part of his Ser.vicio  for your customers?

Many companies have the research, or just long enough to get the right information.

It is not always clear what the advantage is that the greatest response. Use the three goods (reasoning, experience and research), to as close as possible. Over time you will build on their experience, but you should focus more on its reasoning and research. And the easiest and snelste you can do is "be" the group  vantinatario.

Now back to the family that your home refinancing. Claiming the family is a man or a woman with a family income of $ 75K with rotation of debt of $ 15k and has two children! Children can be very costly problem. So why you want to refinance?

Chapter 3
You want your client to do what?

HerausgefUnden now, what the customer should be concerned for the environment, to die is what this che desired. What do you want to achieve? Sometimes it's as simple as always go to their site for more information. Sometimes you are looking for them on the phone and make a claim of fact. Whatever it is clear that you want Sieauf promotion piece.

For example, if you want to call dculo and speak with a representative of the letter is very clear: "Call today and speak with one of our representatives for more information." This simple statement that theclient tells you exactly what you want done. He said that if called - "Today". Believe it or not, how to tell people exactly what they do in advertising. You must be as simple as possible for the required action. The longer view, cloth less likely to act.

Another important part of the call for action, collaboration with the information accompanying the application. In this case, the aantalof the phone must be emphasized and the following item to youor call to action. Common sense seems to say that while the number is somewhere in and promotion of a call. The reality is that if the number is not suitable for the response will drop significantly.

Make sure that the Call for Action is a powerful and easy to understand. And the preservation of all data in the vicinity of the call to the king.

These are the three main stages that a designer must create a piece that is aesthetically and laugh simultaneously. Trascina ee = n call, in a walk, a sale, an All-reply more money at the door. By the way, you are rewarded for their services and trade is a job well done. It means that customers who buy their customers are satisfied and want more for their services. And this is a happy, prosperous world.