Direct Mail PR: Introducing the Postcard Release

Ever thought of sending a press release in postcard format? Sure, it's unconventional. But it can also be effective if you have a few rules. "

It is not about the standard press release channels to replace. Keep them! The point is to try to your messages, making cheap money by direct mail postcards.

When you generate a press release about a new product, service or other newsworthy event to announce, you would probably be submitted on or by releasing athe news agencies. Great! This is an excellent opportunity to raise awareness, interest and inquiries.

But why not more mileage out of your press release tailoring it for your customers? Simply copy brightness to be customer-oriented, it is important to design a postcard with some important and eye-catching graphics, and send it to your customer list.

To get the most from your E-Card version:

1. Feature products and services, not general news.

Book this approach for product or service-related news ... News about the things you sell. If you have general messages that are not bound to send a product or service to you (and recoup not bore your audience to your mailing costs back let alone a profit from it).

2. Tweak your copy.

To be done in pure form, copy, press releases not good marketing. But the heart beats in your press release a powerful marketing message. Editorial Style> Marketing copy (aka "advertorial") has always been a strong performer. So do not rewrite the copy is not complete - it pinched. The editors feel that they enliven only a little store.

3. Put customers' prospects.

Try this approach to the customers, not prospects. Your customers are rather new in your product or service to be interested, and they are more likely to respond. This means a better ROI for your mailing. Remember the 80/20 rule?

4. Point to aTarget page.

Postcard entries are best kept short. To draw the most fascinating points from the message, it takes the form of a postcard message, and point to a landing page where customers can find out more. And them a favor ... make the landing page URL (just to kind of say, www.fakecompany.com) / word. Your readers will not have the luxury of clicking on the URL as it would an e-mail. Keep the input to a minimum.

5. Test andExperiment.

Each mailing should be tracked and measured. But if you try something new, like a postcard message that you really need to see the numbers. That is the only way you know when to repeat your experiment. In addition to the usual direct-mail test points, one could also release marketing card against a regular postcard.

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