Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter to dealers by a firm that markets gift cards to replace paper gift certificates by mail. Everything in brackets [like this] is not listed in the letter but simply appears to describe the mechanics of writing

Author: Alan Sharpe

Audience: CEO of Auto Dealer

Mailer:] Sharpe Car Cards [a fictional company for the purposes of this sample letter

Purpose: GenerateDates for Sellers

[Mailing Envelope]

[Is 5 x 9 inches in dimension and has a window through which a portion of a greeting card with the name of the potential customer seems personalized. The cover has a teaser headline: "Inside: A win-win-lose record for your dealership.]

[Letter]

[Is 8 1 / 2 x 11 inch copy on both sides]

27. December 2007
Brad Carling, General Manager

Tri-City Chev-Olds

All 123Street

Anytown OH 12345-9163

[Here, under the name of the prospect of the letter is a sample auto-gift card with the name of potential customers personalized appropriate, and this headline: "As you are aware, this card can be successfully written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card from the paper.

It is made of plastic. It costs $ 2 to buy. But it's worth the price of a new car, sell your lot.
This card is worththe lifetime value of a loyal customer. In sales, service, parts, accessories and references. And goodwill. And free word-of-mouth advertising.

Keep it in your hand for a minute and think about your competition. Consider your revenue goals for the next quarter. Do you need to raise new and used car sales? Increase your parts & service department revenue? Multiply your accessories department revenue? Engage customers after their warranty has expired?

This map will help. Big time.It's become an integral part of the Sharpe car cards, a custom-branded loyalty and gift cards that generate revenue for your shop. But first, how it works.

Take a look at the front of your card. As you can see, you fit the card into your dealership's brand image and visual identity match. Now turn it over. See that a magnetic strip on the back? It stores information about the card and dollar value of each transaction.

It maps like this for all those whose activitiesYou win, and their loyalty, you must keep. Walk ins. Be Backs. Looky-Lous. Current clients. Even former clients. They all use the card to buy products and services to your dealership only.

They administer the program with a simple card reader connected to a PC in your dealership running our software. For an average car dealer, is the start-up costs for the purchase of the system and the operation for one year less than $ 2 per car sold this year.

This iswhat does the map. Here's what it does for you.

Please read the brochure I have included for the binding specificities. You use the cards Sharpe Auto Show:
1. Close More Sales by beating competitors Discounts

2. Increase your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Bind customers years after the sale

5. They increase profits and your potential customersShowroom

6. Increase referral business

7. Increase in revenue over the back-end --

8. Promote brand awareness of your dealer

Sharpe Auto Cards system is up to five times cheaper than competing offerings. Plus, you pay no transaction fees and the need to purchase annual maintenance contracts. I call that a win-win-lose offer for you, your customers and competitors.

Use the card today, free coffee and donuts will getfour.

The gift card that you hold in your hand was pre-loaded with $ 10 worth of coffee and donuts. Get demonstrate firsthand how the card works, and invited me to your showroom for a free consultation on the Sharpe Auto Cards system. Give me your gift card, I'll swipe reader, your transaction and hand over your free coffee and donuts. As the gift card that you use these only one days at the place of business on the map will be redeemed, theis to say, Tri-City Chev-Olds.

When is a good time for us, together for coffee or chat one in their display? Call me at 123 456-7891 today to arrange an appointment.

Sincerely,
[Signature in blue ink]
K Brad Phillips, Director, Sales

Sharpe Auto Cards