Business Lead Generation - When Lincoln Suffers No Fools

Keep this old saying by Abraham Lincoln in mind the next time you think about generating business leads, "You can all the people some of the time ... you can even fool some stupid people all the time .. . but you can not fool all the people all the time. "

And that is exactly why ads claim that the offer, the "biggest" ... "best" ... and "strongest" ... simply fall on deaf ears. No one in the crazy world of today is wrong about everything.

Instead, it's like acrowded subway terminal, with trains and feeder all day long. Before you know it you are just screaming to hear from the person next to you. But then, everyone else is doing the same thing, you have to shout louder to say, "Good-bye" or "I'll be home at 9:30," ... or "Did you remember to call the dentist" and other things like this.

Big Bold general demands on deaf ears. They mean nothing to anyone, and they wreak of desperation and a falsepractically nothing. So your competition things they shout louder is the answer.

But it is only if your readers can not deny your candor - that is, if your advertising messages are beginning to take on meaning. If you are specific and talking to people who really know what you have to say, in terms of which are important to them - that is, if your potential customers to go sit in their chairs and start attention to you.

Someone tell you how special you are onlywork if someone your mother. Otherwise you are just throwing a pot you are in every single one of your competitors, which also has nothing to say that it makes sense or otherwise.

If you fool with someone, the "best" in your ads. But if you look to win to qualified potential customers to let them know what you have done and what you offer them - this way they will come to the conclusion that you're the best.

See, it draws the first statement can be the peopledeceive some of the time ... But the second is for buyers with cash.

What you want as customers, and what you want to responding to your company lead generation marketing pieces?

Now go sell something, Craig Garber

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Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter to dealers by a firm that markets gift cards to replace paper gift certificates by mail. Everything in brackets [like this] is not listed in the letter but simply appears to describe the mechanics of writing

Author: Alan Sharpe

Audience: CEO of Auto Dealer

Mailer:] Sharpe Car Cards [a fictional company for the purposes of this sample letter

Purpose: GenerateDates for Sellers

[Mailing Envelope]

[Is 5 x 9 inches in dimension and has a window through which a portion of a greeting card with the name of the potential customer seems personalized. The cover has a teaser headline: "Inside: A win-win-lose record for your dealership.]

[Letter]

[Is 8 1 / 2 x 11 inch copy on both sides]

27. December 2007
Brad Carling, General Manager

Tri-City Chev-Olds

All 123Street

Anytown OH 12345-9163

[Here, under the name of the prospect of the letter is a sample auto-gift card with the name of potential customers personalized appropriate, and this headline: "As you are aware, this card can be successfully written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card from the paper.

It is made of plastic. It costs $ 2 to buy. But it's worth the price of a new car, sell your lot.
This card is worththe lifetime value of a loyal customer. In sales, service, parts, accessories and references. And goodwill. And free word-of-mouth advertising.

Keep it in your hand for a minute and think about your competition. Consider your revenue goals for the next quarter. Do you need to raise new and used car sales? Increase your parts & service department revenue? Multiply your accessories department revenue? Engage customers after their warranty has expired?

This map will help. Big time.It's become an integral part of the Sharpe car cards, a custom-branded loyalty and gift cards that generate revenue for your shop. But first, how it works.

Take a look at the front of your card. As you can see, you fit the card into your dealership's brand image and visual identity match. Now turn it over. See that a magnetic strip on the back? It stores information about the card and dollar value of each transaction.

It maps like this for all those whose activitiesYou win, and their loyalty, you must keep. Walk ins. Be Backs. Looky-Lous. Current clients. Even former clients. They all use the card to buy products and services to your dealership only.

They administer the program with a simple card reader connected to a PC in your dealership running our software. For an average car dealer, is the start-up costs for the purchase of the system and the operation for one year less than $ 2 per car sold this year.

This iswhat does the map. Here's what it does for you.

Please read the brochure I have included for the binding specificities. You use the cards Sharpe Auto Show:
1. Close More Sales by beating competitors Discounts

2. Increase your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Bind customers years after the sale

5. They increase profits and your potential customersShowroom

6. Increase referral business

7. Increase in revenue over the back-end --

8. Promote brand awareness of your dealer

Sharpe Auto Cards system is up to five times cheaper than competing offerings. Plus, you pay no transaction fees and the need to purchase annual maintenance contracts. I call that a win-win-lose offer for you, your customers and competitors.

Use the card today, free coffee and donuts will getfour.

The gift card that you hold in your hand was pre-loaded with $ 10 worth of coffee and donuts. Get demonstrate firsthand how the card works, and invited me to your showroom for a free consultation on the Sharpe Auto Cards system. Give me your gift card, I'll swipe reader, your transaction and hand over your free coffee and donuts. As the gift card that you use these only one days at the place of business on the map will be redeemed, theis to say, Tri-City Chev-Olds.

When is a good time for us, together for coffee or chat one in their display? Call me at 123 456-7891 today to arrange an appointment.

Sincerely,
[Signature in blue ink]
K Brad Phillips, Director, Sales

Sharpe Auto Cards

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Direct Marketing With Business Cards

Most people are unaware that their business card a marketing vehicle can move large amounts of targeted traffic to their Web sites and even their brick and mortar stores is. Most people do not value on their card to be more than a convenient way of transfer of contact, but nothing could be further from the truth.

The truth is that almost everyone has built up a business card because of the tradition, to accept them in the last 150 to 200 years on.The fact is, business cards come under the radar of the normal direct marketing, because the fact of the tradition. So, if accepted by all, why they are not used to help more prospects?

The simple answer is: They are too small to do much. But that's not really true, there are many things that can be done with the low calling card to make it a true marketing vehicle. It is true you will not use long form directCopy on a 3.5 inch by 2 inch card, there are some very interesting tricks you can do to your card to have a real magnetic attraction. Here are a few tips:

- Do not place your contact information on the "front" of the card, but to make the "front" a "call to action to move your Web site."

- Always use both sides of the card, unless, of course, pass out magnetic cards. In this case, use "double-wide" magnets so you can put some laser addressed copy with your contact detailsinfo. Now that card on the refrigerator to create constant "top of mind" visibility!

- Learn to Hypnotic copywriting techniques and power that create these words "sense of command" in your prospects, they will go to your website.

- Get the multi-fold business cards, and use all four sections, which create more copy.

There are dozens of more powerful techniques I speak in my practical guide for business cards. Find more articles of mine onhow to create with your business card to new flows of traffic for your business!

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