The Secret of Real Estate Postcard Marketing

What makes Realtor postcards leads so powerful?

One word: "unsolicited". This FSBO newspaper and online leads are always bombarded daily by agents who are buying these contacts for the lowest price, and the agents are dropping their commission below what is acceptable. If your own postcard to generating leads are exclusive, ie other staff out of the loop, and you will have bargaining power. Sign exclusive listing agreements because you are goodknown, popular and familiar. Not because yours is the lowest in the city.

Those who receive high visibility postcards with their prospects, from useful insider reports, animal postcards, holidays & seasons, customized real estate marketing postcards can leave positive and lasting impressions about you and your mediation at affordable prices that yield is a good return on investment.

Why do real estate postcards are very effective?

1. They areRepeat Affordable - Using Real Estate Postcards contact with interested parties is the key to branding your identity, your potential customers and to gain confidence. You want to think of buyers and sellers always first when they are ready to make a real estate business. A number of real estate marketing postcards just want this for you in comparison to a very affordable price to other media.

2. It's easy! - It takes a little time to reach thousands of prospects via real estate marketing postcardthanks to multiple vendors offering turnkey real estate postcard marketing solutions.

Use just listed postcards and just sold postcards to announce your most recent sale or listing! Actions speak louder then words! Even if your listing never sells due to your postcards you'll be surprised how many leads you can generate with this technique!

You should mail your postcards once a month and remember your postcards should be interesting enough that your prospects look forward to it.

Fortunately, you do not have time or energy for design and print your own postcards. There are several companies that produce impressive Real Estate Postcards, ready for addressing and shipping. There are even vendors who print, design, create a list, address, and mail them out for you! A company is postalrealtor.com their cards close to deadly effect.

Even if you have a do-it-yourself type and like the idea of softwaresuch as photoshop/adobe to design your own you can't go wrong with ready made ones. The trick is to keep your name in front of your farm area consistently enough so they begin you remember and trust your name! You should be taking advantage of every opportunity to brand yourself. With real estate post card marketing you can do just that.

Think of your real estate marketing postcards like an extra-large Business Card. The key is to include information that makes it easy for someone to contact you, such as website, e-mail, phone, office, etc. ..

Do not forget your "call-to-action" one of the most important factors of real estate postcard marketing is always your chances for an answer to your offer immediately. Some examples are: "Call today for further information" or "See us online" two of the most-requested actions. This in turn may sound too simple to point out, but trust me - I've seen postcards with no call toAction.

Start submitting your Realtor postcards once a month!

Get ready for some new leads. You get buyers and sellers interested! Can you see how this can increase your sales and deals? Remember, consistency is the key! Once a month, you must mail your prospects to think about how often your wife, you must ask ourselves thrown into the trash or as often as you please your man? How to kill any other kind of advertising / marketing, it is not a 1-shot-1 deal. MoreYour greeting cards are often better will be the outcome.

Read more...

Amazing Marketing Secret - The Amazing Smell of Success

A study by French scientists found in 2005 that more guests would stay in the restaurants - and spent more money - if they could smell lavender.

It's an experiment that is repeated over and over again with the same result's. Lavender instills a subconscious feeling of security and well-being, as it symbolizes - unconscious - feelings of care and care is free. Think (from your grandmother when you were a child - you get the feeling of protectedness too?)

TheMarketing a result of this is amazing. If you run a shop or store, the effects are simple, and you do not have to physically show lavender. Do not use polish to all your serve in which one, by air and towels soft drinks, where your customers walk.

Mailings? Use paper with a light scent of lavender. Remember, it's the scent that does not sell the color. Remember that you do not overdo it does not, has the scent to be subtle, not overpowering.

Help your customers feel goodEase, and they will reward you. This is a powerful psychological method, and it is one of your most powerful weapons, the toolbox for your customers.

Lavender is one of the few natural materials in our world, subconsciously induce the feeling of wellbeing and security, and as well as business and marketing, of course you can achieve the same results in your home and private life, such as lavender is also known for reducing tension and simply helps panic attacks and a host of otherSymptoms.

Sometimes know, the Victorians really much more than for us of course!

Read more...

Secret Marketing Tactic Makes Your Customers Do All Your "Selling" For You

A few years ago I had an absolutely fascinating conversation with one of the top marketers in the world named Jay Conrad Levinson.

We need much more than a dozen questions about business, marketing, texts, etc., taken into account

But one of the best pieces of marketing advice he gave about recommendations.

I could not believe what he tells me.

Not only what he tells me get a powerful tactic for recommendations, but it is also logical and simple. So simple, everyoneit can do without asking funny nervous or feel that they for a referral.

What was the "magic" secret he has referred to me?

This: Just ask for a referral and tell the person you are calling for a referral from the truth about why you do not ask. Tell them why it is so important, they give you a referral for your business.

For example, you can tell a person you are asking for transfers, you need to keep your prices low. This is achieved by alwaysRecommendations from past clients, makes it likely that you save in a position you money in the near future.

In other words, make it difficult and painful for them not to give you recommendations, as it is, give it to you.
This sounds simple, and that's because it is.

That's the beauty of this.

It's almost like you're doing your customers a favor by giving them for referrals.

Read more...

Real Estate Postcard Marketing - 6 Secret Ingredients for Success

Think about it, a few years when all the fast food chains, crowed about the "secret" sauces and ingredients? It certainly has some mystery, is not it? Nothing improves the taste of a hamburger or club like good old-fashioned secrecy!

Let us now move to an e-card marketing, where a similar concept applies. A small percentage of real estate agents have discovered the "secret ingredients" of postcard marketing. As a result, they enjoy great successevery time they run a mailing.

Other agents, but does not enjoy such success. Send a postcard after postcard, but unfortunately no answer. These agents know the secret ingredients of postcard marketing success.

Let's discover some secrets, are we?

Postcard Secret # 1 - No reliance on technology

The first thing you need that technology alone will not cause you see the postcard marketing success. If itit would be so easy, all agents are enjoying record-breaking results from their mailings.

In fact, the technique is the easiest part of the equation. A postcard marketing service will do all of the technology for you. But here's the rub. Technology you can deliver a powerful message, but it can not be created, the message for you. This is your job.

Nobody knows your audience or your abilities better than you, and nobody cares about your success as much asThey do. Thus the message, and everything she brings to life, must first be with you.

Postcard Secret # 2 - Get to your target audience

Is displayed when creating your postcard, you start by identifying your audience. This may seem obvious, but it is to rest a crucial step on which the rest of the process. To identify your core audience, you just have to ask yourself a series of questions.

Which area do I want? Represent Am I focused on buyer or seller?Where could I get these people? What is important to them? What do you want to know? What do I have to offer, it could motivate?

If you have answered these questions, you should be able to write a paragraph from the combined responses. This paragraph is your audience statement, and it will help you to select your postcard marketing goals accordingly. Once you have defined your target audience, you can more easily determine what kind of offers that motivate possiblythem.

Postcard Secret # 3 - Enter the desired reaction

Now that you know your audience (and assuming you have done some research, you around) really get to know to set a goal for your postcard campaign. Ask yourself: "What I want to happen as a result of sending my postcards? What is the ideal answer?"

Here is the key to this step. Ask your postcards do not do more than they are able to do it. I see real estate marketing withPostcards to convince recipients that they offer superior service. That's put a lot of an 8 "x 5" piece of cardboard.

Scale back your destination until you put something that is (A) the postcard to find a more realistic task follows, (B) a natural progression of sales and (C) uses the known behavior.

Do you have a good answer to the goal? How about a phone call or an e-mail? Now that is something that can handle a card, especially to give, if you people, agood reason to contact you (such as an insightful report on the future construction) in your area. And that at our next "secret" leads ...

Postcard Secret # 4 - Offer something great

We know, statistics show that most consumers end up choosing the first real estate agent they contact. So you can take advantage of this known behavior with the aim of this critical first contact. Here, your offer will be coming into play.

The value and importance of your offer to determine theSize of your answer. This is a fundamental principle of postcard marketing that many overlook agents. A postcard without the explicit value is determined a postcard for the trash.

Imagine if in this way. The postcard is only a messenger. A messenger is an important message without worthless. But when the messenger has valuable news or information that everyone wants to hear what he has to say!

Here is an example. When I lived in a residential area in LeidenCreep from "commercial", and someone offered me an exclusive report on the future economic development and how does it impact my home value ... I would like this report! And I would any contact to get it.

Postcard Secret # 5 - Use your website

Is there a website? If so, you have a perfect complementary partner for your marketing postcards. The reasons are somewhat psychological:

The goal of any marketing program is to attract new businesses, butsometimes you have to also provide an indirect way, as well as the direct ones. Direct paths are for direct people. A direct way on a postcard would be a phone number. Some interested prospects will choose the direct route, and report it immediately.

But those who are less experienced directly rather more about you first. You must be comfortable, before they raise the "hand." So why not build an information resource section of your site and show it with yourPostcards?

The aim is to offer a variety of possible responses to the different personality types. A direct telephone number to direct people, and an indirect path for the website anxious souls. Then mention both paths on your postcards, and you have to increase your chance for response - are direct or indirect.

Postcard Secret # 6 - Measure your success

Make sure a way to the answers that you return from each mailing route. This will enable you toCompare a postcard to another to see which one leads to better results.

First, create a basic answer to your first mailing base (the number of recipients of X, X reacts). Next, try to improve one element of the postcard, as the bid. You will not know whether it really an improvement, until the test is completed, but that the whole story.

Finally, send the new version of your postcard to the same list with the same number of recipients andAll things being equal. Track the results as before, and compare the two programs. You have just a simple A / B test to determine the efficiency of the two offers.

You can check in one of two ways to continue, you can time your chances of winning in front of us moving over to offer up against new challengers. Or can other aspects of the program, such as the design, headline, list, schedule management, etc. The goal is to find a postcard that have combined the best of everythingElements.

Conclusion

I hope you now see that the "secrets" of postcard marketing success does not really secrets at all. They are proven methods used by direct-mail marketing for years. And now understand that, you have everything you need to create your own postcard marketing success.

* Copyright 2006, Postcard Smart. You may publish this article online if you the source, author's note and stay activeHyperlinks.

Read more...