High Response Marketing With Low-Cost Postcards

Postcards can drive a lot of visitors on your website, generate a flood of new sales leads or produce a wave in a business you want. And you do not spend much time or money on them ... When you apply these four little-known postcard marketing secrets.

Postcard Marketing Secret # 1: Keep Your Message Very Brief

Do not try to close their sales with postcards. You do not have enough space to make available all information necessary to close sales.

Instead, explain briefly the major benefit (s) they offer the reader's attention to win. Then focus on motivating them to get detailed information from a source where you can close the sale. For example, you send them to your site, or enter a phone number to call.

Postcard Marketing Secret # 2: Design your postcard look like a message from a friend.

Most of the postcards I look like an ad in a magazine. But when a> E-Card looks like advertising, people react to it as advertising. You do not pay much attention to itself.

Instead, you create your postcard look like a brief personal message from a friend. This attracts attention and lures prospects into reading your postcard ... even though they realize it's advertising. It generates a lot more replies than postcards that look like an ad.

Postcard Marketing Secret # 3: Keep yourself out of a solderPrint

Postcards that look like a personal message very inexpensive to print. For example, are 2 ways to do the job on any computer with a printer:

* Printing on plain postcards (no printed lines) 4 x 6-inch index cards. Cost: about 1.5 cents per card.

* Print 4 postcards at a time on 8 1 / 2 x 11 inch sheets of standard index cards. Then, cut the leaves, cut into quarters. Each postcard is 4 1 / 4 inches high and 5 1 / 2 inches wide. Fees: 1Cents per card.

Tip: In the U.S. you may postcards to send by first class mail for 23 cents when you're at least 3 to 1 / 2 inches high and 5 cm wide, but not more than 4 1 / 4 inches high and 6 cm wide.

Postcard Marketing Secret # underestimate 4: Do not the meaning of your mailing list

You can generate a high percentage of responses by your postcards to prospects likely to be interested in your offer, and have proven record of actionson offers that interest them.

For this reason, postcards to generate a great response when you give them to your existing customers. But how do you find new prospects with the same properties 2? Here are 2 ways:

1. Rent the customer lists of companies that are not your competitors, but who sell their products or services to the same target market.

2. Rent the paid subscriber lists of magazines and newsletters read by prospects in your target market.

You can eitherLists through most mailing list brokers.

Next time, if you will, to a flood of traffic to your site or a flood of new sales leads to generate ... Message postcards. Apply these four little-known postcard marketing secrets and you will be a great response, without producing this much time or money.

Copyright 2005 Bob Leduc

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Increasing Ad Response

Even if you think you can not afford to want to spend even more time and energy for your marketing campaign, you need to take time to measure the effectiveness of your marketing pieces. Marketing does not end after your color postcards and email flyers. You need to know who the answer to your ads and how to get up to that number. Yes, I'm assuming that you have a small number of responses. Anyone who has ever said, "Oh, I got a lot of answers and leads. I do not knowneed more. "Exactly.

Read on for tips on how to increase your ad responses from your postcard marketing campaign.

Keep it simple. Stoppers not your postcard with unnecessary words and graphics. They have very little space. Use it wisely. Keep you edit your text and graphics to a reasonable size in relation to the text. Use colors carefully. If you send for full color postcards, you should not with neon colors or other colors clashing colors.Use complementary colors that will stand out from the rest of the mail.

Remember, your goals for the postcard. Your first goal is to generate leads. Their second goal is to provide information that leads to sales. For example, do you not send out postcards with a big discount mortgage, make sure that you send them to homeowners and renters. Why is the market for homeowners if they already have a mortgage? Since homeowners to refinance. Homeowners do not know that homeowners canbe interested in buying a house soon. You will not know what the best deals if they do not benefit from a postcard of your mortgage. You can not might be actively looking for a mortgage as a tenant. To generate leads and make them with the information they need for you to sell. What they need to make a call? Do not forget to include your phone number. Should they visit your site? Add your website address.

Give them an advantage. You must be the biggest benefit they will stateabout your product or service. This should be the main point of your postcard.

Include an incentive for the reader to action. Add a discount or coupon on the postcard. If you are having a sale, you must create an end date for the sale to a sense of urgency. People will be motivated to take action when they know they have a limited time.

Enter respond fast and easy way. Add your website address, email address, phone numberand all other required information to place you.

If you use these tips when creating your postcard, you get a bigger reaction. Make it easy for potential customers: If you have a great offer that they need not even think about it, and you have a simple means of delivering them in contact with you, they will!

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3 Proven Ways to Double Your Direct Marketing Response Rates

Are your "compression of the Max 'from direct marketing campaigns?

Testing & Measuring your direct marketing campaigns you'll save a considerable amount of money, time, stress and ... They make a winner.

But you need to know what to do and how to do it.

There are 3 key areas to focus, they must be evaluated to measure your marketing campaigns, the integration of your marketing media and testing & improving your answer.

We measure your> Marketing campaigns.

A good idea is a table so that you can create all the details like the record --

• Number of answers.

• The number of sales.

• Value of sales.

• Gross profit.

• Campaign costs.

• Campaign profit / loss.

From this information, you can determine your answer, the cost per request, the cost of each sale, the average sales value and total return on investment.

This information is extremelyimportant as the campaign A may have generated 20% more sales than campaign B, however, the total cost of the campaign B is also 50% more than campaign A. was

So the campaign initially appeared to be a success was a relative failure.

Integration of your marketing media.

Some campaigns will be much more successful than others. This may depend on the media used, the type of business you're in, or both.

First, it is advisable to test & measure a range of media typesdetermine what works best for you.

Some suggestions are --

• E-mail only.

• Direct Mail.

• telemarketing only.

• E-mail and direct mail.

• Direct Mail & Telemarketing.

• E-mail and telemarketing.

• E-mail, direct mail and telemarketing.

Through the detailed examination and measurement of results you'll know very quickly what works best for you.

Testing & Growing your answer.

Here are some ideas for testing and improving yourResponse rates.

• Lists - test-mail, telephone and e-mail lists from various sources.

• Test Media - which impact the position you are considering advertising in publications and on the time of the week / month / year that best suits your business.

• News - write a series of headings, and test each one.

• Promotions - write and test different types of offers, dollar values and conditions.

Remember, it is very important that you enter all the information with great accuracy, soWhen the time comes, you will be sure that your decisions are based on reliable and verified information.

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