3 Proven Ways to Double Your Direct Marketing Response Rates

Are your "compression of the Max 'from direct marketing campaigns?

Testing & Measuring your direct marketing campaigns you'll save a considerable amount of money, time, stress and ... They make a winner.

But you need to know what to do and how to do it.

There are 3 key areas to focus, they must be evaluated to measure your marketing campaigns, the integration of your marketing media and testing & improving your answer.

We measure your> Marketing campaigns.

A good idea is a table so that you can create all the details like the record --

• Number of answers.

• The number of sales.

• Value of sales.

• Gross profit.

• Campaign costs.

• Campaign profit / loss.

From this information, you can determine your answer, the cost per request, the cost of each sale, the average sales value and total return on investment.

This information is extremelyimportant as the campaign A may have generated 20% more sales than campaign B, however, the total cost of the campaign B is also 50% more than campaign A. was

So the campaign initially appeared to be a success was a relative failure.

Integration of your marketing media.

Some campaigns will be much more successful than others. This may depend on the media used, the type of business you're in, or both.

First, it is advisable to test & measure a range of media typesdetermine what works best for you.

Some suggestions are --

• E-mail only.

• Direct Mail.

• telemarketing only.

• E-mail and direct mail.

• Direct Mail & Telemarketing.

• E-mail and telemarketing.

• E-mail, direct mail and telemarketing.

Through the detailed examination and measurement of results you'll know very quickly what works best for you.

Testing & Growing your answer.

Here are some ideas for testing and improving yourResponse rates.

• Lists - test-mail, telephone and e-mail lists from various sources.

• Test Media - which impact the position you are considering advertising in publications and on the time of the week / month / year that best suits your business.

• News - write a series of headings, and test each one.

• Promotions - write and test different types of offers, dollar values and conditions.

Remember, it is very important that you enter all the information with great accuracy, soWhen the time comes, you will be sure that your decisions are based on reliable and verified information.