Postcard Marketing Tips for Real Estate Agents

If you have practiced real estate for a long time, you have a postcard marketing in any form or manner encountered.

Using postcard-known real estate agent marketing (also known as direct mail marketing) for a number of reasons. Among other things, postcards are affordable, flexible and focused.

But the purpose of this article is not saying why should you use postcards to market your services. The purpose of this article is toAddress the "how" of postcard marketing.

To be precise, this article will show you how to use postcards to outperform the competition and increase your ROI. Well, I've made a huge promise to you, allow me to deliver the goods:

Step 1 - Identify Your Audience

Is displayed when creating your postcard, you start by identifying your audience. This is a crucial step, since the rest of the process depends on it. To identify your core audience, you simply need toto ask themselves a series of questions.

Here is an example of how you could go Q & A:

1. Which area do I want? Represent Happy Town, Vermont.

2. Am I focused on buyer or seller? Buyer.

3. A certain kind of buyer? First-time buyers.

4. Where can I find them? Apartments. Perhaps living with relatives in the area.

5. What is important to them? Learn about the home-buying process.

6. What is important to them? Find an Agentcomfortable with.

Step 2 - Build Your Audience Statement

If your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you to select your postcard marketing goals (step 3).

Here's what the audience looks like statement from the example above:

"I want people to their first home in Happy Town, achieving buy Vermont. As a first time buyer, isprobably live in close proximity to residential or (with relatives so I would like to send my postcards to houses and flats) is in my farm area. These people want to learn about the home buying in order to feel more comfortable with him. "

You are probably starting to get the value of a public statement. In fact, one could even show up ideas, how to connect with such an audience. And so we come to our next step will ...

Step 3 - Determine your goal

Now thatYou know your audience, you can target for your postcard marketing campaign. Ask yourself: "What I want to happen as a result of sending my postcards?"

Here is the key to this step. Ask your postcards do not do more than they are able to do it. For example, do not post cards, to try and recipients will convince you to offer first class service. This is a common mistake, and it's put too much of an 8 "x5" piece of cardboard.

"First class service" can notmediated by a postcard. It can only be mediated by a co-operation.

So let's cut back on the goal, until we something that is (A) the postcard to find a more realistic task, followed by (B) a natural progression of sales and (C) uses the well-known consumer behavior.

Let our postcards to generate a response from the recipients.

Now that is something that can handle a postcard - especially if you have a message with a mandatorystrong offer. And as we know, statistics show that most consumers end up choosing the first real estate agent to contact you, we are well-known capital of consumerism.

In our example, first-time buyers, maybe there is a free home-buying seminar to generate interest and encourage response. After all, anyone can purchase from one seminar to home - before and especially those who have never bought a house.

Step 4 - Run your mailing --

With this step will varyDepending on the audience and your goal. But you've already done the most important parts. You have determined your audience. They have recognized what you want your audience to do. And you even have some ideas on how to motivate them in this direction.

If we set the example for the first time buyer, this step might include sending a postcard, which promotes a free home-buying seminar.

Step 5 - Evaluate your response rates

Make sure to follow any waythe answers that you return from each mailing. In this way you can compare a postcard to another, to see which one works better.

In the first-time buyers, this example could be as simple as tracking the number of RSVPs, or ask the people in the seminar, as they heard about it. Write down the number of people at the seminar as a direct result of the postcard, and you have your response measured.

Armed with this information, you can experiment withView Other versions of the postcard, which she takes one or "pulls" the best.

Conclusion

There you have it - a structured and logical approach to postcard marketing. Identify your audience. Create your public statement. Determine your goal. Run your mailings. Please rate the answer. Five easy steps!

And here is a step that will follow automatically - to be successful.

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