Real Estate Postcard Marketing - 6 Secret Ingredients for Success

Think about it, a few years when all the fast food chains, crowed about the "secret" sauces and ingredients? It certainly has some mystery, is not it? Nothing improves the taste of a hamburger or club like good old-fashioned secrecy!

Let us now move to an e-card marketing, where a similar concept applies. A small percentage of real estate agents have discovered the "secret ingredients" of postcard marketing. As a result, they enjoy great successevery time they run a mailing.

Other agents, but does not enjoy such success. Send a postcard after postcard, but unfortunately no answer. These agents know the secret ingredients of postcard marketing success.

Let's discover some secrets, are we?

Postcard Secret # 1 - No reliance on technology

The first thing you need that technology alone will not cause you see the postcard marketing success. If itit would be so easy, all agents are enjoying record-breaking results from their mailings.

In fact, the technique is the easiest part of the equation. A postcard marketing service will do all of the technology for you. But here's the rub. Technology you can deliver a powerful message, but it can not be created, the message for you. This is your job.

Nobody knows your audience or your abilities better than you, and nobody cares about your success as much asThey do. Thus the message, and everything she brings to life, must first be with you.

Postcard Secret # 2 - Get to your target audience

Is displayed when creating your postcard, you start by identifying your audience. This may seem obvious, but it is to rest a crucial step on which the rest of the process. To identify your core audience, you just have to ask yourself a series of questions.

Which area do I want? Represent Am I focused on buyer or seller?Where could I get these people? What is important to them? What do you want to know? What do I have to offer, it could motivate?

If you have answered these questions, you should be able to write a paragraph from the combined responses. This paragraph is your audience statement, and it will help you to select your postcard marketing goals accordingly. Once you have defined your target audience, you can more easily determine what kind of offers that motivate possiblythem.

Postcard Secret # 3 - Enter the desired reaction

Now that you know your audience (and assuming you have done some research, you around) really get to know to set a goal for your postcard campaign. Ask yourself: "What I want to happen as a result of sending my postcards? What is the ideal answer?"

Here is the key to this step. Ask your postcards do not do more than they are able to do it. I see real estate marketing withPostcards to convince recipients that they offer superior service. That's put a lot of an 8 "x 5" piece of cardboard.

Scale back your destination until you put something that is (A) the postcard to find a more realistic task follows, (B) a natural progression of sales and (C) uses the known behavior.

Do you have a good answer to the goal? How about a phone call or an e-mail? Now that is something that can handle a card, especially to give, if you people, agood reason to contact you (such as an insightful report on the future construction) in your area. And that at our next "secret" leads ...

Postcard Secret # 4 - Offer something great

We know, statistics show that most consumers end up choosing the first real estate agent they contact. So you can take advantage of this known behavior with the aim of this critical first contact. Here, your offer will be coming into play.

The value and importance of your offer to determine theSize of your answer. This is a fundamental principle of postcard marketing that many overlook agents. A postcard without the explicit value is determined a postcard for the trash.

Imagine if in this way. The postcard is only a messenger. A messenger is an important message without worthless. But when the messenger has valuable news or information that everyone wants to hear what he has to say!

Here is an example. When I lived in a residential area in LeidenCreep from "commercial", and someone offered me an exclusive report on the future economic development and how does it impact my home value ... I would like this report! And I would any contact to get it.

Postcard Secret # 5 - Use your website

Is there a website? If so, you have a perfect complementary partner for your marketing postcards. The reasons are somewhat psychological:

The goal of any marketing program is to attract new businesses, butsometimes you have to also provide an indirect way, as well as the direct ones. Direct paths are for direct people. A direct way on a postcard would be a phone number. Some interested prospects will choose the direct route, and report it immediately.

But those who are less experienced directly rather more about you first. You must be comfortable, before they raise the "hand." So why not build an information resource section of your site and show it with yourPostcards?

The aim is to offer a variety of possible responses to the different personality types. A direct telephone number to direct people, and an indirect path for the website anxious souls. Then mention both paths on your postcards, and you have to increase your chance for response - are direct or indirect.

Postcard Secret # 6 - Measure your success

Make sure a way to the answers that you return from each mailing route. This will enable you toCompare a postcard to another to see which one leads to better results.

First, create a basic answer to your first mailing base (the number of recipients of X, X reacts). Next, try to improve one element of the postcard, as the bid. You will not know whether it really an improvement, until the test is completed, but that the whole story.

Finally, send the new version of your postcard to the same list with the same number of recipients andAll things being equal. Track the results as before, and compare the two programs. You have just a simple A / B test to determine the efficiency of the two offers.

You can check in one of two ways to continue, you can time your chances of winning in front of us moving over to offer up against new challengers. Or can other aspects of the program, such as the design, headline, list, schedule management, etc. The goal is to find a postcard that have combined the best of everythingElements.

Conclusion

I hope you now see that the "secrets" of postcard marketing success does not really secrets at all. They are proven methods used by direct-mail marketing for years. And now understand that, you have everything you need to create your own postcard marketing success.

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