Direct Marketing With Business Cards

Most people are unaware that their business card a marketing vehicle can move large amounts of targeted traffic to their Web sites and even their brick and mortar stores is. Most people do not value on their card to be more than a convenient way of transfer of contact, but nothing could be further from the truth.

The truth is that almost everyone has built up a business card because of the tradition, to accept them in the last 150 to 200 years on.The fact is, business cards come under the radar of the normal direct marketing, because the fact of the tradition. So, if accepted by all, why they are not used to help more prospects?

The simple answer is: They are too small to do much. But that's not really true, there are many things that can be done with the low calling card to make it a true marketing vehicle. It is true you will not use long form directCopy on a 3.5 inch by 2 inch card, there are some very interesting tricks you can do to your card to have a real magnetic attraction. Here are a few tips:

- Do not place your contact information on the "front" of the card, but to make the "front" a "call to action to move your Web site."

- Always use both sides of the card, unless, of course, pass out magnetic cards. In this case, use "double-wide" magnets so you can put some laser addressed copy with your contact detailsinfo. Now that card on the refrigerator to create constant "top of mind" visibility!

- Learn to Hypnotic copywriting techniques and power that create these words "sense of command" in your prospects, they will go to your website.

- Get the multi-fold business cards, and use all four sections, which create more copy.

There are dozens of more powerful techniques I speak in my practical guide for business cards. Find more articles of mine onhow to create with your business card to new flows of traffic for your business!