High Response Marketing With Low-Cost Postcards

Postcards can drive a lot of visitors on your website, generate a flood of new sales leads or produce a wave in a business you want. And you do not spend much time or money on them ... When you apply these four little-known postcard marketing secrets.

Postcard Marketing Secret # 1: Keep Your Message Very Brief

Do not try to close their sales with postcards. You do not have enough space to make available all information necessary to close sales.

Instead, explain briefly the major benefit (s) they offer the reader's attention to win. Then focus on motivating them to get detailed information from a source where you can close the sale. For example, you send them to your site, or enter a phone number to call.

Postcard Marketing Secret # 2: Design your postcard look like a message from a friend.

Most of the postcards I look like an ad in a magazine. But when a> E-Card looks like advertising, people react to it as advertising. You do not pay much attention to itself.

Instead, you create your postcard look like a brief personal message from a friend. This attracts attention and lures prospects into reading your postcard ... even though they realize it's advertising. It generates a lot more replies than postcards that look like an ad.

Postcard Marketing Secret # 3: Keep yourself out of a solderPrint

Postcards that look like a personal message very inexpensive to print. For example, are 2 ways to do the job on any computer with a printer:

* Printing on plain postcards (no printed lines) 4 x 6-inch index cards. Cost: about 1.5 cents per card.

* Print 4 postcards at a time on 8 1 / 2 x 11 inch sheets of standard index cards. Then, cut the leaves, cut into quarters. Each postcard is 4 1 / 4 inches high and 5 1 / 2 inches wide. Fees: 1Cents per card.

Tip: In the U.S. you may postcards to send by first class mail for 23 cents when you're at least 3 to 1 / 2 inches high and 5 cm wide, but not more than 4 1 / 4 inches high and 6 cm wide.

Postcard Marketing Secret # underestimate 4: Do not the meaning of your mailing list

You can generate a high percentage of responses by your postcards to prospects likely to be interested in your offer, and have proven record of actionson offers that interest them.

For this reason, postcards to generate a great response when you give them to your existing customers. But how do you find new prospects with the same properties 2? Here are 2 ways:

1. Rent the customer lists of companies that are not your competitors, but who sell their products or services to the same target market.

2. Rent the paid subscriber lists of magazines and newsletters read by prospects in your target market.

You can eitherLists through most mailing list brokers.

Next time, if you will, to a flood of traffic to your site or a flood of new sales leads to generate ... Message postcards. Apply these four little-known postcard marketing secrets and you will be a great response, without producing this much time or money.

Copyright 2005 Bob Leduc

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The Evolution of Marketing

Marketing certainly has its roots in large and expensive campaigns to reach as many people as possible. Helped to develop this type of mass marketing corporate branding, but was completely oriented "products and treats all customers as if they have the same needs and buying habits. Compare what are the direct marketing people now, with target marketing, relationship marketing, permission marketing, event-based> Marketing and even location-based marketing.

It is interesting to see how effectively these different development strategies.

Mass Marketing - The goal here is the largest number of people and reach Hope you are interested in your products / services. Mass marketing using mass media like TV, radio, newspapers, magazines, posters, etc. This type of marketing (was marked) with big budgets, the national campaigns and verylittle actual data to measure marketing effectiveness.

Direct Marketing - Marketing Mass was reversed when the direct marketing began to direct to consumer (including direct mail, telemarketing, etc.). This new development (to 1960) was also the beginning of the test marketing to gauge the effectiveness of each campaign.

Target Marketing - Shortly after computers became widespread,Marketers began collecting data about who is buying their products and why. This on the direction of their advertising strategies, directly opposite the consumers who obtain most of their products. This segmentation of customers and prospects according to their demographics, age, income, etc., divided

Relationship Marketing - Many companies recognize that it was simply sell it profitably, "more for each customer," as it was to "sell more customers. This(to 1990) led marketing strategies geared to customers as individuals with information tailored to their unique experience and my preferences. Of course, this requires a lot of data about customer behavior, profiles, etc. to the start of the development of new business models told CRM applications, and marketing automation tools.

Permission Marketing - As consumers began to bombarded with email spam, many companiesrecognized the benefits of spending more time marketing to consumers who have specific interest in your product / service and (effectively given) have shown the permission to market to them (in a way they want to put on the market be)! This happened most often when consumers type (ie registering your e-mail address) to download product information or to receive a newsletter. Personalizing The importance of good customer data with your marketing is critical, as these prospects may express their consent to be removed at any time (including opting out).

Event-Based Marketing - Imagine someone just their personal information and downloads provided information about a new resort. This event triggers a marketing tool to send targeted advertising offering that is customized to date, informative and useful. Any potential gains. Consumers receive something that they actually look - if you want it! This type of> Marketing is strongly linked to the Internet and is based on good automation tools.

Location-Based Marketing - Now that cell phones have Internet access, and they have tracking devices (GPS Locator) is embedded, we can expect to support mobile advertising based on the spot. Based course will be personalized and permission to leave but you imagine working for the lunch, and you will receive an SMS with "2-for-1 Lunch Specials" at the restaurants in your immediateRange. Over time, the system also realized you prefer Chinese over Mexico, etc.

Take-aways from this marketing development ...

Mass marketing is moving to Relationship Marketing
Only a few major campaigns to attract Customized Many campaigns
Product Focus moves to Customer Focus
Short-term revenue moves in Long-Term Customer Loyalty

Resources ...

The CRM Handbook - great book on the CRM implementation, especially read Chapter 2(CRM) in marketing

Post from BNet about Broadcast Marketing and why it does not work anymore.

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Direct Marketing With Business Cards

Most people are unaware that their business card a marketing vehicle can move large amounts of targeted traffic to their Web sites and even their brick and mortar stores is. Most people do not value on their card to be more than a convenient way of transfer of contact, but nothing could be further from the truth.

The truth is that almost everyone has built up a business card because of the tradition, to accept them in the last 150 to 200 years on.The fact is, business cards come under the radar of the normal direct marketing, because the fact of the tradition. So, if accepted by all, why they are not used to help more prospects?

The simple answer is: They are too small to do much. But that's not really true, there are many things that can be done with the low calling card to make it a true marketing vehicle. It is true you will not use long form directCopy on a 3.5 inch by 2 inch card, there are some very interesting tricks you can do to your card to have a real magnetic attraction. Here are a few tips:

- Do not place your contact information on the "front" of the card, but to make the "front" a "call to action to move your Web site."

- Always use both sides of the card, unless, of course, pass out magnetic cards. In this case, use "double-wide" magnets so you can put some laser addressed copy with your contact detailsinfo. Now that card on the refrigerator to create constant "top of mind" visibility!

- Learn to Hypnotic copywriting techniques and power that create these words "sense of command" in your prospects, they will go to your website.

- Get the multi-fold business cards, and use all four sections, which create more copy.

There are dozens of more powerful techniques I speak in my practical guide for business cards. Find more articles of mine onhow to create with your business card to new flows of traffic for your business!

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New Direct Marketing Concept Delivers Sales Results With 690% Profit

Achieving your goals requires similar basis to evaluate your profit potential. Before you start your direct marketing campaign to define the limits of what will be your total cost. You assume the entire cost of a refined list, postage, printing and handling. Following this divide the resulting figure into the value of the customer. This was to provide the answer is to have the number of sales needed to break even. It is not a closely guarded secret, that if you invest correctly in your direct-marketingExpenses outweigh revenues.

Here is an example of essential parts, which is a simple calculation. Please send your direct mail piece to 10,000 quality agents. For expenses, totaling $ 5,000 for her lists, printing, postage and handling. Their response rate is .0.08%. Significant only below average, and 80 leads to a follow-up. You are in a position to Treaty 20 agents, 10 of which provide revenue. These10 agents an average of 3,000 U.S. dollars in overrides. Each cable receiving costs $ 62.50,each contract was $ 250, and each manufacturer implements a $ 500 investment. The manufacturer is overridden is 3,000 U.S. dollars. Now, minus $ 500 in recruiting expenses, and it corresponds to each $ 2,500. That means producing $ 25,000 for a total of 10 active ingredients.

The direct marketing mail return on investment factor would be 500%. A $ 5.00 return on every $ 1.00 you spent. These numbers would make given the direct mailing campaigns better than thought.

TIP # 1 Easy LeapFrog your current direct mail return on --Investment. It's as simple as buying white underwear. Just add an 800 toll free phone # on your sales piece, which alone is often ups your answer 0.05%. Expressed in simple direct marketing, you increase your sales leads by 25 more.

TIP # 2 For additional steps you can find some hard blooded souls. After your direct mail comes, follow it with a personal phone call. The call is at the peak of interest in 3 to 10 days after your prospect receives your sales piece. Whether youit yourself, or hire an outside firm, recent studies show that a follow up call is a personal response rates by up to 2% when the actual view is achieved. When his call to the consumer, the Do Not Call list, fine be aware of. telemarketing in-house or by an outside firm should be calls for roughly $ 300 cost for 1000th are reached about 400, and listen to your offer. Of these, 8 means that an additional leads available for $ 300.

Now it is time to get all parts together to seetotal picture. Direct mail costs = $5,000, + $300 telemarketing expenses = a grand total expenditure of $5,300. Total leads = 113., of which 28 agents were contracted, with 14 producing overrides of $42,000. Net profit = $36,700 on a $5,300 investment. Therefore the direct mail return on investment factor would change to a 690%. Big mamma, you are riding high on the hog!

When examining direct market mailing, view the entire picture. If you want to realistically increase your earnings $ 100,000 $ 20,000 should you invest in mailing out to 40,000 agents. Or if the list is a step ahead of others, you could achieve the same results by mailing-20000 experienced agent twice.

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Increasing Ad Response

Even if you think you can not afford to want to spend even more time and energy for your marketing campaign, you need to take time to measure the effectiveness of your marketing pieces. Marketing does not end after your color postcards and email flyers. You need to know who the answer to your ads and how to get up to that number. Yes, I'm assuming that you have a small number of responses. Anyone who has ever said, "Oh, I got a lot of answers and leads. I do not knowneed more. "Exactly.

Read on for tips on how to increase your ad responses from your postcard marketing campaign.

Keep it simple. Stoppers not your postcard with unnecessary words and graphics. They have very little space. Use it wisely. Keep you edit your text and graphics to a reasonable size in relation to the text. Use colors carefully. If you send for full color postcards, you should not with neon colors or other colors clashing colors.Use complementary colors that will stand out from the rest of the mail.

Remember, your goals for the postcard. Your first goal is to generate leads. Their second goal is to provide information that leads to sales. For example, do you not send out postcards with a big discount mortgage, make sure that you send them to homeowners and renters. Why is the market for homeowners if they already have a mortgage? Since homeowners to refinance. Homeowners do not know that homeowners canbe interested in buying a house soon. You will not know what the best deals if they do not benefit from a postcard of your mortgage. You can not might be actively looking for a mortgage as a tenant. To generate leads and make them with the information they need for you to sell. What they need to make a call? Do not forget to include your phone number. Should they visit your site? Add your website address.

Give them an advantage. You must be the biggest benefit they will stateabout your product or service. This should be the main point of your postcard.

Include an incentive for the reader to action. Add a discount or coupon on the postcard. If you are having a sale, you must create an end date for the sale to a sense of urgency. People will be motivated to take action when they know they have a limited time.

Enter respond fast and easy way. Add your website address, email address, phone numberand all other required information to place you.

If you use these tips when creating your postcard, you get a bigger reaction. Make it easy for potential customers: If you have a great offer that they need not even think about it, and you have a simple means of delivering them in contact with you, they will!

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Marketing Postcard Designs - Direct Mail - Top 4 Strategies

If you are considering marketing through direct mail postcard design, then this article is for you! This proven marketing method can actually increase your sales through the roof. It is my personal experience that this offline method is very powerful and effective. As I exchanged for a successful experience of love, let me unfold the top 4 strategies you need to think about when starting your campaign.

1. The design
It is important to choose aDesign that is attractive and pretty. The text on the postcard must be easy to read and understand. What do you want to avoid, however, is that "WOOW" and "WOW" effect. That pushes the people. You need to keep it real If you're like me, you've probably thrown away, all the marketing messages you receive. However, if you a postcard from the state of e-mail stack, I'll take a minute to have a look and read the message.

2. Simplicity is the key
WhateverConvey message that you are trying to the public, make sure it is easy to read and understand. Try to create curiosity, so that they want to know more. You have to trigger them to visit your landing page and subscribe to get more information about your company, products or services.

3. Regularity
Engaging in direct mail marketing postcard design is the long term. You are branding your company through the consistent and regular operations. It ismy personal experience that sending a campaign once a month provides the best results, which in turn is followed by the public.

4. Awareness
Start a postcard campaign on a regular basis has a great advantage. The public begins to recognize your company. As you remember, people are more curious to market a product. They create awareness among people, which is very powerful. Especially forthe perspectives that have been thinking about for the purchase of your product. After you see your card again, they are likely to buy from you.

Postcard marketing through direct mail and design up to the top 4 strategies I just described produces results. It is a method which is relatively easy and you can use it immediately. The costs are low.

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Postcard Marketing Wisdom: Repeat Your Success-Not Your Failures

I read a lot of postcard marketing articles written by postcard vendors, and it seems to me that most of them say the same thing:

"In many, many postcards, and no question that people do not respond. Just keep doing it."

In other words, keep money with us, despite the fact that you are not generating returns all. Keep the mailing postcards. Be patient. Do not ask questions. Just keep mailing.

This Articlewill be different.

* Am I write this article on behalf of a postcard - marketing provider? Yes!

* Do I want to try to get you to repeat the postcard marketing mistakes to convince? "No" to!

I am a professional writer and have worked with many direct-mail campaigns. When I created a postcard for a company or client, and the mailing to get ZERO results, I probably would be fired. I can only imagine, is looking for a client in the face andsaid: "I know that was a big bust ... but we keep sending it, perhaps for the fifth time is a charm."

There is no excuse for a major mailing that provides the zero results. There is no excuse for it, but there is a word for it ... "Failure". If the first postcard mailing generated nothing, then the mailing is to be changed, not repeated.

The postcard-size marketing does not help repeating them. But it is not a panacea. The key is to repeat the items thatWork, not only the programs in general. Failure repeated many times, is rarely a success. At least not in my experience.

So here's my challenge to the other postcard marketing companies out there:

This concern for the success of your customers as much as you care about their spending habits. Show them how they increase their response rates with tried and true strategies. Teach them how to plan the introduction of a test to compare the success of mailings. Teachoffer them, including building a stronger one.

Repeat the programs that work, not just the programs in general. In short: Bring your clients to focus on initial response and a repetition of the second.

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