Secret Marketing Tactic Makes Your Customers Do All Your "Selling" For You

A few years ago I had an absolutely fascinating conversation with one of the top marketers in the world named Jay Conrad Levinson.

We need much more than a dozen questions about business, marketing, texts, etc., taken into account

But one of the best pieces of marketing advice he gave about recommendations.

I could not believe what he tells me.

Not only what he tells me get a powerful tactic for recommendations, but it is also logical and simple. So simple, everyoneit can do without asking funny nervous or feel that they for a referral.

What was the "magic" secret he has referred to me?

This: Just ask for a referral and tell the person you are calling for a referral from the truth about why you do not ask. Tell them why it is so important, they give you a referral for your business.

For example, you can tell a person you are asking for transfers, you need to keep your prices low. This is achieved by alwaysRecommendations from past clients, makes it likely that you save in a position you money in the near future.

In other words, make it difficult and painful for them not to give you recommendations, as it is, give it to you.
This sounds simple, and that's because it is.

That's the beauty of this.

It's almost like you're doing your customers a favor by giving them for referrals.

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Important Factors to Consider for Effective Postcard Printing Project

Postcard printing is an effective choice to advertise and reach to your target market. But you have to zero and you will learn the core of your market can, to give them what they need. You can not always assume that is what you do for the best interest. For all you know, they are not interested at all.

The understanding of the market depth is the way to do this. You can into what is going through the minds of some to undergo tests. You can do so atOwn. You can also use a professional help. Importantly, you must be able to the people who go to buy from you, and to determine why eventually.

Market analysis

Need for your postcard printing, it is not enough that you have a lot of names on the mailing list. You've got to know the identity behind each name and identify the key elements in their purchasing habits.

You can start by using the following.

• If you are interested, be used to acquireYour products? Or who go around with the types of services you offer are lured?

• Why they should be interested in buying from you?

• What would influence their purchase decision? Is it to save the situation? The way the staff treated them? The prices for your goods?

• How do these consumers typically buy their purchases? It is by cash or credit card?

• When they are interested in buying from you?

If these questions answeredremaining names on the list are your potential customers. Since the suppliers would invest the money for their marketing tools, you must be very wise, who would you send your materials.

Other Considerations

To answer the needs of the market and be able to better advertising, here are the other factors that must be considered.

1. Economy

You can not control this. But you can your strategies based on them. By any idea where the economy is headed, you seeknow whether it is safe to continue with big marketing presentations or not. If it is not stable, it is better that those on the secure, which already pay the whole for a while used to.

2. Rival Company

You need to be aware of the competition. You need to counteract us with strategies for their promos. And you need to study each of their movements.

3. Unique Characteristics

Select your view, what differentiates you to your competitors. Let them know the market that yourStrengths. Do make it easier for them to choose.

4. Events

Do not be not excluded with the events in your area. Take advantage of any special day to promote in a position to your biz.

It will help you a lot to have such knowledge was already on his mind even before you take advantage of postcard printing services. The analysis of the key elements surrounding you and your potential market will lead to better concentration to obtain.

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Identify Your Best Customers and Target Similar Companies for Direct Marketing Success

A common cause of consternation among the companies using direct mail is the high cost of sending out stacks of full-color brochures and e-mail to collect only a small percentage of the response. It is enough for a miracle, "Is there a better way to reach my customers? Make '

However, savvy marketing people the kind of person who makes their best customers, understand and then to refine her efforts in business and people who have a similar demographic profile,to achieve optimal results.

To make something similar, is the most important step in the evaluation and classification of current clients in several categories:

How much profit does each company bring to your business?
What is the total amount of income that they raise for your company?
Is there a good match between what you sell and what the economy needs?

My clients have learned that by answering the above questions, they are on their way to change their marketingStrategies for the better. You start to wonder, "What makes a good customer?" The companies that appear on the tops of all three lists are your best customers - Next, we will then go to another match the same profile.

To do this, we need to identify these "best customers" characteristics, and to understand the similarities. How big are these companies? Where they are on the map? Who makes the buying decision, and what are their titles?

We can find similar businesses byEvaluating and using the information above. Then we can integrate it into our direct mail marketing lists. Sometimes the payment for additional targeted lists of companies, our preferred profile may correspond worthwhile.

It is especially important to remind the company bought in the past but not recently. Sometimes it takes a little effort to communicate and get these old customers back on board to extend. As thanks for the recent purchases, includingto mention that you recognize that it's been a while can help, they again become active. In these times, by providing a discount for regular customers, you can tip the decision-making in your favor and close the sale.

Another large group, you will get are those who inquired about your products and service offerings, even if they never go through with a purchase. Almost three quarters of the companies who are looking for a study of this kind in order to satisfy long-term business needs. It is important toMaintaining communication with these contacts, as they progress in the purchase process, maintaining and developing a strong relationship in the process.

Direct marketing does not need to be excessively expensive. A software company that I know always make contact with potential customers by sending postcards to all those questions. The maps draw a high rate of reaction, especially from those who are willing to process the order to the nextLevel.

Marketer, let's focus our efforts through the implementation of these strategies to improve the quality of our direct marketing campaigns.

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3 Proven Ways to Double Your Direct Marketing Response Rates

Are your "compression of the Max 'from direct marketing campaigns?

Testing & Measuring your direct marketing campaigns you'll save a considerable amount of money, time, stress and ... They make a winner.

But you need to know what to do and how to do it.

There are 3 key areas to focus, they must be evaluated to measure your marketing campaigns, the integration of your marketing media and testing & improving your answer.

We measure your> Marketing campaigns.

A good idea is a table so that you can create all the details like the record --

• Number of answers.

• The number of sales.

• Value of sales.

• Gross profit.

• Campaign costs.

• Campaign profit / loss.

From this information, you can determine your answer, the cost per request, the cost of each sale, the average sales value and total return on investment.

This information is extremelyimportant as the campaign A may have generated 20% more sales than campaign B, however, the total cost of the campaign B is also 50% more than campaign A. was

So the campaign initially appeared to be a success was a relative failure.

Integration of your marketing media.

Some campaigns will be much more successful than others. This may depend on the media used, the type of business you're in, or both.

First, it is advisable to test & measure a range of media typesdetermine what works best for you.

Some suggestions are --

• E-mail only.

• Direct Mail.

• telemarketing only.

• E-mail and direct mail.

• Direct Mail & Telemarketing.

• E-mail and telemarketing.

• E-mail, direct mail and telemarketing.

Through the detailed examination and measurement of results you'll know very quickly what works best for you.

Testing & Growing your answer.

Here are some ideas for testing and improving yourResponse rates.

• Lists - test-mail, telephone and e-mail lists from various sources.

• Test Media - which impact the position you are considering advertising in publications and on the time of the week / month / year that best suits your business.

• News - write a series of headings, and test each one.

• Promotions - write and test different types of offers, dollar values and conditions.

Remember, it is very important that you enter all the information with great accuracy, soWhen the time comes, you will be sure that your decisions are based on reliable and verified information.

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Postcard Marketing Basics For Copywriters and Editors

Marketing is essential for writers and editors to win more customers and increase their visibility. A postcard is an inexpensive marketing tool that you can use for your advertising campaign. The great thing about postcards is that people read them. Therefore, the marketing of the e-card way to go if you want to sell your services to customers.

• The Big Idea: Determine the purpose of the marketing campaignGoal of efficient communication. Do you want to promote your text and editorial staff? Do you want to ask customers for referrals? Or you may be increasing again sending postcards to customers? Whatever your goal is to make sure that it is clearly stated on your postcards to evoke a positive response from your customers.

• Catchy Headline: Your card should be able to the reader's attention at the moment it comes out of his mailbox to catch. An eye-catchingHeadline awakens the reader's interest, and finally she pulls on clients will pay attention to your message when they see your title interesting and fascinating.

• Graphic Design: A good postcard design takes people to read your message, because it gives the impression of an interesting content. Note that the design and content go hand in hand, the content assist images to communicate messages effectively.

• Mailing List: Your mailing list shouldmatch your ideal customer, so you will not lose your marketing efforts. Send your messages directly to the right people to the success of your postcard marketing campaign guarantees.

Your editorial and advertising copy win pay benefits if you are able to reach your ideal clientele. Make sure to follow, and to measure the effectiveness of your marketing campaign to find out if it delivers positive results.

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Real Estate Postcard Marketing - 6 Secret Ingredients for Success

Think about it, a few years when all the fast food chains, crowed about the "secret" sauces and ingredients? It certainly has some mystery, is not it? Nothing improves the taste of a hamburger or club like good old-fashioned secrecy!

Let us now move to an e-card marketing, where a similar concept applies. A small percentage of real estate agents have discovered the "secret ingredients" of postcard marketing. As a result, they enjoy great successevery time they run a mailing.

Other agents, but does not enjoy such success. Send a postcard after postcard, but unfortunately no answer. These agents know the secret ingredients of postcard marketing success.

Let's discover some secrets, are we?

Postcard Secret # 1 - No reliance on technology

The first thing you need that technology alone will not cause you see the postcard marketing success. If itit would be so easy, all agents are enjoying record-breaking results from their mailings.

In fact, the technique is the easiest part of the equation. A postcard marketing service will do all of the technology for you. But here's the rub. Technology you can deliver a powerful message, but it can not be created, the message for you. This is your job.

Nobody knows your audience or your abilities better than you, and nobody cares about your success as much asThey do. Thus the message, and everything she brings to life, must first be with you.

Postcard Secret # 2 - Get to your target audience

Is displayed when creating your postcard, you start by identifying your audience. This may seem obvious, but it is to rest a crucial step on which the rest of the process. To identify your core audience, you just have to ask yourself a series of questions.

Which area do I want? Represent Am I focused on buyer or seller?Where could I get these people? What is important to them? What do you want to know? What do I have to offer, it could motivate?

If you have answered these questions, you should be able to write a paragraph from the combined responses. This paragraph is your audience statement, and it will help you to select your postcard marketing goals accordingly. Once you have defined your target audience, you can more easily determine what kind of offers that motivate possiblythem.

Postcard Secret # 3 - Enter the desired reaction

Now that you know your audience (and assuming you have done some research, you around) really get to know to set a goal for your postcard campaign. Ask yourself: "What I want to happen as a result of sending my postcards? What is the ideal answer?"

Here is the key to this step. Ask your postcards do not do more than they are able to do it. I see real estate marketing withPostcards to convince recipients that they offer superior service. That's put a lot of an 8 "x 5" piece of cardboard.

Scale back your destination until you put something that is (A) the postcard to find a more realistic task follows, (B) a natural progression of sales and (C) uses the known behavior.

Do you have a good answer to the goal? How about a phone call or an e-mail? Now that is something that can handle a card, especially to give, if you people, agood reason to contact you (such as an insightful report on the future construction) in your area. And that at our next "secret" leads ...

Postcard Secret # 4 - Offer something great

We know, statistics show that most consumers end up choosing the first real estate agent they contact. So you can take advantage of this known behavior with the aim of this critical first contact. Here, your offer will be coming into play.

The value and importance of your offer to determine theSize of your answer. This is a fundamental principle of postcard marketing that many overlook agents. A postcard without the explicit value is determined a postcard for the trash.

Imagine if in this way. The postcard is only a messenger. A messenger is an important message without worthless. But when the messenger has valuable news or information that everyone wants to hear what he has to say!

Here is an example. When I lived in a residential area in LeidenCreep from "commercial", and someone offered me an exclusive report on the future economic development and how does it impact my home value ... I would like this report! And I would any contact to get it.

Postcard Secret # 5 - Use your website

Is there a website? If so, you have a perfect complementary partner for your marketing postcards. The reasons are somewhat psychological:

The goal of any marketing program is to attract new businesses, butsometimes you have to also provide an indirect way, as well as the direct ones. Direct paths are for direct people. A direct way on a postcard would be a phone number. Some interested prospects will choose the direct route, and report it immediately.

But those who are less experienced directly rather more about you first. You must be comfortable, before they raise the "hand." So why not build an information resource section of your site and show it with yourPostcards?

The aim is to offer a variety of possible responses to the different personality types. A direct telephone number to direct people, and an indirect path for the website anxious souls. Then mention both paths on your postcards, and you have to increase your chance for response - are direct or indirect.

Postcard Secret # 6 - Measure your success

Make sure a way to the answers that you return from each mailing route. This will enable you toCompare a postcard to another to see which one leads to better results.

First, create a basic answer to your first mailing base (the number of recipients of X, X reacts). Next, try to improve one element of the postcard, as the bid. You will not know whether it really an improvement, until the test is completed, but that the whole story.

Finally, send the new version of your postcard to the same list with the same number of recipients andAll things being equal. Track the results as before, and compare the two programs. You have just a simple A / B test to determine the efficiency of the two offers.

You can check in one of two ways to continue, you can time your chances of winning in front of us moving over to offer up against new challengers. Or can other aspects of the program, such as the design, headline, list, schedule management, etc. The goal is to find a postcard that have combined the best of everythingElements.

Conclusion

I hope you now see that the "secrets" of postcard marketing success does not really secrets at all. They are proven methods used by direct-mail marketing for years. And now understand that, you have everything you need to create your own postcard marketing success.

* Copyright 2006, Postcard Smart. You may publish this article online if you the source, author's note and stay activeHyperlinks.

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The Advantage of Direct Mail Marketing Postcards

What can a direct mail marketing campaign for your company do? Have you tried to get the message about the customer, but do not feel as if they were to how they react like? Have you found her sitting in their homes or offices, sifting through stacks of letters and bills, only to discard your valuable marketing materials when they come into contact with your hands? We know it's difficult to get your name out there, but you can always have a fewSteps to make your direct mail marketing more effective.

The advantage of Direct Mail Marketing Postcards

First you have to realize that your customers or potential customers already receive large amounts of e-mail. Those who over a certain threshold of annual income can bet that there are people who are after their money. You can expect to receive many types of unsolicited direct mail marketing materials. Therefore, your organization needs to adaptto this situation by having a graphic or a design that makes your direct-mail marketing more effective. A noticeable graphics is your marketing materials look more like a postcard from an old friend. Most people can not miss an opportunity like this, so that your organization stand in stark contrast to succeed against a wall of blase letterheads.

1.) Choice What You Want To Say

With advertising postcards, get to decide what they say to your customers and more importantly, how you say it. Ordinary mail will not let you get too close to be able to do that. Remember, people are trying to sift through their e-mail as soon as possible, and they have seen them all. You know what everyone is trying to get them, but you can do better. You can offer unique content leads for your business. You can also pick a unique design that makes your company and in comparison to light all that "junk" mail that they receive from other direct mail> Marketing campaigns.

2.) What does the research,

The research shows that advertising postcards best way to have to get the word to your business. If you are the effectiveness of direct mail postcards in your marketing campaign doubts, just ask a few entrepreneurs who have used them in the past. You'll find that on average, entrepreneurs are more than happy with the results they saw from their advertising postcard campaign. They areable to breath a sigh of relief, knowing that you have chosen a very effective way to advertise.

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